The mobile app economy is growing, mobile commerce is exploding and the value chain is crowding as mobile operators, credit card companies, financial institutions, and Web giants such as Google jockey for position.
If this week’s hot news is any indication, then the industry is indeed in for a roller coaster ride as mobile payments (for everything, not just apps) becomes the next big battlefield.
Mobile Marketer tells us that American Express has taken the wraps off its Serve digital payment and commerce platform, offering person-to-person, online, mobile and traditional card capabilities in a single account. The Wall Street Journal (via MoCoNews) reports that Google is building out its plans to push contactless payments (using near-field communications or NFC technology). Google has been talking up NFC for several months now, but now it’s also got MasterCard and Citigroup on board. And the list goes on.
So, what is the role of the mobile operator in the scheme of things? And, rather than limit the debate to the position of mobile operators in the fledgling app economy, shouldn’t we broaden the topic to talk about the opportunities for carriers in all forms of commerce?
Tweetchat – April 6
To start the discussion we are trying something new. Next Wednesday (April 6) at 4-5 pm GMT/ 5-6 pm CET we’re hosting a one-hour tweetchat about the mobile app economy and the impact on commerce when players including Amazon, Apple and Google compete for a piece of the action. (Click here to see the time in your region.)
I will host this live, online chat hosted on Twitter—all you have to do is follow the #doxchat hashtag on Twitter (and include the hashtag in your tweets). You can also participate by following the discussion directly on Tweetchat (http://tweetchat.com/room/doxchat). Joining us will be analysts, subject matter experts, folks from @AmdocsInc and Matt Anderson, head of product marketing for Amdocs Interactive, a distinct business within Amdocs focused digital commerce, mobile Internet and personalization solutions. Matt (@matt6156) is perhaps best known as the prolific and outspoken blogger over at the Amdocs Interactive blog, where he has consistently and passionately argued that mobile operators can stay in the game provided they rethink their strategy and accept a smaller cut of revenues.
Here are some of the questions that we’ll be looking at during the chat, and we’d love to hear YOUR ideas for questions or topics that you would like to hear addressed–just post them in the comments section below, or send them to @peggyanne or @msearchgroove any time before the chat.
- Q1 – What are the key content trends based on real data passing through your systems?
- Q2 – What is the impact of the Amazon app store & what does Google’s response tell us?
- Q3 – What is the role of the mobile operator?
- Q4 – What revenue share can/should operators expect?
- Q5 – With commerce poised to be THE next big thing in mobile – are operators heading for a showdown with banks and credit card companies?
Everyone across the industry is welcome to join in and participate, so please share with anyone who you think might be interested. We’d love for anyone who’s interested to join, and share their thoughts on the subject.
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Join us! #doxchat
Event: Tweetchat on the mobile app economy — and beyond
When: Wed, April 6. 4-5 pm GMT/ 5-6 pm CET (Click here to see the time in your region.)
How: Follow the #doxchat hashtag on Twitter – or Tweetchat (http://tweetchat.com/room/doxchat) — and chime in!
Who: Anyone interested in the rise of the mobile app economy and its ramifications on the mobile commerce value chain. Service providers, analysts, researchers, app and payment experts, vendors, industry press. All are welcome!
So please, let us know if you’re interested, post any questions or topics you’d like to see discussed, let other people who might be interested know about the chat, and join us on Wednesday, April 6!
Disclaimer: Amdocs Interactive is an MSG client and supporter.