The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most

Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter, Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful–especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users, and the marketing approaches and successes that earned her the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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