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Category: Uncategorized

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC News uses push nofications to deliver news that is personal and pervasive

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications don’t simply trigger …

Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow to introduce apps …

Topic: Mobile Marketing Author: Peggy Anne Salz

Why many mobile ad experiences fail and how to make yours work

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad experiences don’t only …

Topic: Mobile Apps Author: Peggy Anne Salz

Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with IronSource, the category …

Topic: Mobile Apps Author: Peggy Anne Salz

4Qs with Steve P. Young from Appmasters

The hard truth about ASO, app advertising and why you need to pay more attention to Alexa

 Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers need to do more at all stages of the funnel, and smart developers are also …

Topic: Uncategorized Author: Peggy Anne Salz

5Qs With Blinkist’s Gessica Bicego

Rethink Data-Driven App Marketing

Effective app marketing in 2018 is data-driven by default. However, truly successful app marketing delves into audience data to power appropriate advertising and spans many channels. It’s the passion and mission of Gessica Bicego, Director of Performance Marketing at Blinkist, an app that distills the key insights of bestselling nonfiction books into powerful 15-minute reads …

Topic: Podcast Author: Peggy Anne Salz

How To Launch Your First Mobile App And Own Your Space

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Topic: Uncategorized Author: Peggy Anne Salz

Stand Up To Fake News And Other Tips To Market Your New App In The Trump Era

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Topic: Podcast Author: Peggy Anne Salz

Adapting Professional Sports Training To Up Your App Marketing Game

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Topic: Podcast Author: Peggy Anne Salz

Symphonic Digital Shares Mobile Marketing Tips Tailored To Small Biz Needs

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