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Category: Uncategorized

Topic: Uncategorized Author: Peggy Anne Salz

4Qs with Steve P. Young from Appmasters

The hard truth about ASO, app advertising and why you need to pay more attention to Alexa

 Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers need to do more at all stages of the funnel, and smart developers are also …

Topic: Uncategorized Author: Peggy Anne Salz

5Qs With Blinkist’s Gessica Bicego

Rethink Data-Driven App Marketing

Effective app marketing in 2018 is data-driven by default. However, truly successful app marketing delves into audience data to power appropriate advertising and spans many channels. It’s the passion and mission of Gessica Bicego, Director of Performance Marketing at Blinkist, an app that distills the key insights of bestselling nonfiction books into powerful 15-minute reads…

Topic: Podcast Author: Peggy Anne Salz

How To Launch Your First Mobile App And Own Your Space

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Topic: Uncategorized Author: Peggy Anne Salz

Stand Up To Fake News And Other Tips To Market Your New App In The Trump Era

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Topic: Podcast Author: Peggy Anne Salz

Adapting Professional Sports Training To Up Your App Marketing Game

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Topic: Podcast Author: Peggy Anne Salz

Symphonic Digital Shares Mobile Marketing Tips Tailored To Small Biz Needs

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Topic: Podcast Author: Peggy Anne Salz

Top Marketing Technology Predictions And Trends You Can’t Ignore, Or Escape

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/01/MP010318-Koetsier.mp3" title="Top Marketing Technology Predictions And Trends You Can’t Ignore, Or Escape" artist="John Koetsier" image="http://mobilegroove.s3.amazonaws.com/2018/01/John-Koetsier.jpg" ]

Topic: Podcast Author: Peggy Anne Salz

AI: Where Does It Fit And How Can It Help Automate And Optimize Marketing?

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/01/MP111617-Berney-1.mp3" title="AI: Where Does It Fit And How Can It Help Automate And Optimize Marketing?" artist="Paul Berney" image="http://mobilegroove.s3.amazonaws.com/2018/01/Paul-Berney.jpg" ]

Topic: Uncategorized Author: Peggy Anne Salz

Mobile Conversions Climb, But Cross-Device Is Still A Hike

With consumers expecting—even demanding—the flexibility to shift seamlessly between smartphones, desktops and tablets, the pressure is on marketers and publishers to customize experiences to “go with the flow.”

But it’s not enough to adapt advertising to accompany customers as they move across devices and across platforms. To maximize investments and conversions companies must also understand the strengths and weaknesses of each individual channel, stay current with consumer usage trends and combine these insights to architect an effective cross-device, cross-channel strategy.

Topic: Uncategorized Author: Peggy Anne Salz

The Formula For Blockbuster Games Apps — And Why We Are Addicted

With mobile app user acquisition costs rising through the roof and revenues set to go sideways, major publishers and independent studios are under increasing pressure to find better and smarter ways to boost audience spending in their game apps. While app companies can harness algorithms and analytics to get more bang for their budget, the best way to get to the top of the app store charts—and stay there—may be to crack the code on what market-leading mobile games are getting right, and then improve on that formula to produce an app with massive and lasting appeal.