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#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Topic: Social Media | Author: Ken Herron | Date: December 20, 2012

social media disasterCustomers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …