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Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013

scale your social mediaWhat is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.

More importantly, you are also “giving back” to your online communities. Said differently, you are …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

#DearKen: Help Me Understand How, When & Where To Use Hashtags!

Topic: Social Media | Author: Ken Herron | Date: July 9, 2013

hashtag rulesWho knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013

Dearken social media to promote bookYou should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …

Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Topic: Social Media | Author: Ken Herron | Date: December 20, 2012

social media disasterCustomers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …

Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey

Topic: Mobile Research | Author: èclat Marketing | Date: November 30, 2012

mobile stats you need to knowFamously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales – Thanksgiving. According to a recent reports by IBM, 2012 saw mobile traffic grow by more than 67 percent, with Thanksgiving turning out to be a huge shopping success …

5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo

Topic: Mobile Research | Author: èclat Marketing | Date: June 22, 2012

mobile data pointsIs texting more important than chocolate?

Yes – it is! A survey looking at our mobile communications and social networking behavior —conducted by YouGov and commissioned by Tyntec, a global mobile interaction specialist  — shows that the vast majority of young adults would happily live without basic necessities than give up their texting habits.

• 71 percent said they would …

#DearKen: How Can I Best Use Social Media When I Present At Conferences?

Topic: Social Media | Author: Ken Herron | Date: April 5, 2012

co-publishing for presentation impact[Spoiler alert: The answer is co-publishing!]

You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic.

Thank you for your question. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!).

SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: March 16, 2012

SXSW geo-location services buzzEvolution, not revolution. That is what I witnessed first-hand as I walked around South By Southwest (SXSW) , the festival and conference hailed as a breeding ground for new ideas and creative technologies.

In 2010, the Next Big Thing was location-based social networking, a mobile-megatrend CNN reminds us was led by the likes of Foursquare and Gowalla. Last year it was all about group messaging services such as GroupMe or Beluga. And this year the excitement is all about "ambient location" and "social discovery" — a new category of interaction that brings together all the GPS-enabled mobile apps that run in the background on our devices and alert us when like-minded people are nearby.