Tag: Siri

Topic: Media Author: Peggy Anne Salz

@GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt

Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual personal assistant on the Apple iPhone — we are rapidly moving toward a voice-enabled future. We catch up today …

Topic: Search Author: Roberto Pieraccini

Why Voice is THE Game-Changer

the voice in the machineIs voice the new battlefield as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search and assistance experiences? Roberto Pieraccini, industry veteran and author of new book The Voice in the Machine, looks and the evolution of voice in computing and communications and maps out the future of mobile voice and

Topic: Media Author: Peggy Anne Salz

M-Pulse ANALYSIS Mobile Voice: Nuance Talks Multi-Screen, Multi-Tasking

nuance mobileAt m-pulse we wrap up a month dedicated to mobile voice technology and transformation with a look at Nuance, a company aggressively leveraging its long heritage in speech recognition to enable a range of new experiences and – ultimately – a new voice search experience (and ecosystem). Our guest is Kenn Harper, Nuance Mobile Director of Product Management.

In other segments we discuss some new numbers from Xyologic, a company tracking app downloads to provide us a more European perspective on the rise of Android and the increasing importance of local content and context. And this time my co-host Rob Woodbridge raises his goblet of rock to an innovation (and a mad genius) that redefines what we mean by ‘awesome.’ (Words alone don’t do it justice, so you’ll have to tune into m-pulse and check out the video teaser Rob has inserted into this week’s vodcast.)

Topic: Media Author: Peggy Anne Salz

M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?

m-pulse video showShould we brace ourselves for a new battle as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search/assistance experience? We continue our look at the opportunities and competition around mobile voice with Roberto Pieraccini, industry veteran and author of The Voice in the Machine.

In other segments we discuss the wider issue of personal privacy, following the news that social app Path has been uploading user data to its servers without our consent. Rob Woodbridge recounts a checklist of things to consider when building privacy into your minimum viable product. And we both find a perfect fit with a brilliant presentation— whose time has come (again) — from Jonathan MacDonald, a thought-leader and entrepreneur in digital media perhaps best known for his passionate views on the 3Ps (Permission: people will decide what brand messages they interact with; Privacy: people will decide where their data is collected and how it is used; and Preference: people will decide what content they find relevant). More about that further down in this post.

Topic: Media Author: Peggy Anne Salz

M-Pulse: Mobile Voice Analysis & Trends; Will Apple Siri Set The Bar?

mobile voiceMobile voice services have finally crossed the chasm thanks to the rise (and rise) Apple Siri — the smart, voice-enabled mobile assistant that connects with our personal data and the wider Internet to manage our daily lives. What is the real impact of Apple on the industry? Where are the opportunities for innovation? Who are the niche companies with good ideas and huge potential? And how will our requirement for a voice interface challenge mobile search and set new demands on customer service?

mobile voice, and we examine from a variety of perspectives, beginning with Bill Meisel, the industry go-to guy for all things voice.

By way of background, Bill is the founder of TMA Associates, an independent consultancy providing insights and supporting companies that want to incorporate speech technologies into their offer, or improve their own enterprise efficiency. Bill has also teamed up with the Applied Voice Input Output Society (AVIOS) to organize the Mobile Voice Conference, March 12-14 in San Francisco. With this must-attend just around the corner my co-host Rob Woodbridge and I dedicate this month to mobile voice and celebrate the 'Year of the Ear' — to borrow an observation from Mary Meeker's invaluable trends presentation.

Topic: Mobile Engagement Author: Peggy Anne Salz

Thinking Human: Mobile Marketing Tips To Ensure Lasting Engagement

talking humanIn this new series we bring you the best and brightest of the executives and contributors making the new International Journal of Mobile Marketing (IJMM) a must-read resource, beginning with Mihai Vlad, Head of Audience Management & Insight at Optism, who provides insights into the very human approaches proven to boost engagement between brands and the people who have opted in to receive their messages.

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People are mobile, and mobile is part of who they are. But mobile is not just a device. It's our 'default' state. In a networked, wired-up world where 5.6 billion people are connected to each other by a mobile device, mobile also allows us