Tag: push notifications

Topic: Mobile Apps Author: Peggy Anne Salz

Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement

In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.

Topic: Mobile Engagement Author: Peggy Anne Salz

How To Use Push For Mobile Engagement—Without Being Pushy

Consumer dependency on mobile apps for information and entertainment has shot into the stratosphere. Clearly, apps have become the new addiction. Consumers spend more time “in-app” than ever before. To address this opportunity, smart media companies and app marketers are evolving comprehensive strategies to connect with consumers in ways that enhance, not interrupt, the user experience.

Topic: Mobile Apps Author: Thomas Kriebernegg

App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

All apps are not created equal – so don’t make the mistake of applying a one-size-fits-all app marketing strategy to address your target your audience or achieve your marketing KPIs. An app marketing strategy that works for a gaming app will never work for business or productivity app – and the other way around. I take a look at the two most crowded and competitive app categories - Entertainment and Lifestyle apps – to show you the big differences and how you must factor them into your overall app marketing approach.