Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: August 14, 2012
coke uses mobile to sell pretzels

Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the …

Location-Based Advertising Concept Cashes In On Opt-In; Turns Good Deals Into Good Deeds

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: April 17, 2009

Between the Mobile Advertising U.K. research project and interviews for MSG's own global mobile advertising reference work (more about that in future posts), I'm naturally eager to connect with the companies and the brands that set the bar. (If you have a story you would like me to consider for the projects I mentioned, or you just want to share your news with the growing MSG community of mobile operators, influencers, senior executives, and decision-makers, I encourage you to contact me directly or email my PA Andrea Henninge to set up a briefing (andrea@msearchgroove.com).

A company that has caught my attention, with a potentially path-breaking approach to location-based advertising, is BipBip, the brainchild of Lasse Larsen, Chairman of the Board, WIS International. (Wireless Information Services). The company - headquartered in Riga, Latvia - has an impressive stockpile of patents around the service, and ambitious plans to launch BipBip worldwide (including the U.S., China, India and 21 cities across Europe) following a successful pilot in Denmark last month. (My personal thanks to Lasse for contacting me on Twitter (@peggyanne) and for giving MSG the exclusive.)

What is BipBip? On paper the ad-funded service fulfills the criteria mobile advertising evangelists Andrew Grill and Jonathan MacDonald would no doubt agree are essential to delivering effective advertising services. I'm thinking here of the 3Ps: Permission (people will decide what brand messages they interact with); Privacy (people will decide where their data is collected and how it is used); and Preference (people will decide what content they find relevant).

But the real differentiator is an even cleverer feature that turns greed-is-good bargain hunting into a mission to make the world a better place.

bipbip-do-good