Tag: loading speed

Topic: Mobile Research Author: Peggy Anne Salz

In Mobile Speed Matters — And Google Names The Winners

Opportunities to cash in on how users find businesses and offers is huge, but the bigger question is: what do marketers *really* need to do to deliver consumers a mobile experience they can’t resist? Some helpful guidance comes from Google in Germany, which last week took the wraps off its first Mobile Speed Leaderboards report developed with MMA Germany (the local council of the Mobile Marketing Association) and revealed the list of websites (belonging to top-notch brands operating in the country) that are literally leading the pack.