Tag: iPhone

Topic: Mobile Apps Author: David Lavenda | harmon.ie

Consolidate To Avoid Enterprise ‘App-ocalypse’

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

Topic: Social Media Author: Peggy Anne Salz

Make Way For Mobile-Only, Messaging Based Social Networks

Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

Topic: Mobile Apps Author: Peggy Anne Salz

Why Communication Can Make Or Break Your App Experience

App communication experienceAs we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …

Topic: Mobile Engagement Author: Peggy Anne Salz

Using Mobile To Ask, Listen & Boost Customer Loyalty

permission mobile marketing CRMIn mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key …

Topic: Media Author: Peggy Anne Salz

@GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt

Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual personal assistant on the Apple iPhone — we are rapidly moving toward a voice-enabled future. We catch up today …

Topic: Mobile Marketing Author: Peggy Anne Salz

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Apple Mobile Ad Impressions IncreaseThe new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …

Topic: Search Author: Charles Knight

Mobile Search App Review & Road Test: Hipmunk

Mobile Search App HipmunkWe continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches up and down through one topic area at a time. This laser focus on doing this one thing …

Topic: Mobile Marketing Author: Peggy Anne Salz

Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions

 

tablet devicesShift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter …

Topic: Mobile Commerce Author: Joy Liuzzo

Mission Critical: Why Mobile Commerce Services Must Protect Our Assets

trust in mobile commerceThe widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and …