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Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps, Mobile Enterprise | Author: David Lavenda | | Date: June 2, 2015

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014

Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

Why Communication Can Make Or Break Your App Experience

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014

App communication experienceAs we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …

Mobile: More Than Roll Of Dice For Caesars Las Vegas

Topic: Mobile Marketing | Author: Jeff Hasen | Date: December 17, 2012

caesars mobile startegyCaesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to …

Using Mobile To Ask, Listen & Boost Customer Loyalty

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: November 29, 2012

permission mobile marketing CRMIn mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key …

The Everything Guide To Mobile Apps For Developers, Businesses & Brands

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: November 14, 2012

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you …

Mobile Stats You Need To Know: @eMarketer @NiemanLab @Google @BostInnovation

Topic: Mobile Research | Author: Lisa Ciangiulli | Date: November 5, 2012

mobile statseMarketer has forecasted the growth of the US mobile payments transactions over the next four years. They believe that the annual mobile payments transactions value will increase from approximately $640 million this year to a whopping $62 billion by 2016. That is an average increase of about 230 percent or total growth of 9,600 percent over the next four years. …

Mobile Driving News Consumption, Participation & “Reporting”

Topic: Mobile Marketing, Mobile Research | Author: Jeff Hasen | Date: October 8, 2012

As a former journalist, I have more than casual interest in how news is gathered, delivered, and consumed in this mobile age. Regular readers will know my passion for the truth and I have loudly argued against the notion that a “witness” is a “reporter”, capturing this in several posts including this one. In my view, reporters are trained and …

@GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt

Topic: Media, Search | Author: Peggy Anne Salz | Date: September 17, 2012

Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual personal assistant on the Apple iPhone — we are rapidly moving toward a voice-enabled future. We catch up today …

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: September 14, 2012

Apple Mobile Ad Impressions IncreaseThe new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …

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