Tag: IOS

Topic: Mobile Marketing Author: Peggy Anne Salz

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Apple Mobile Ad Impressions IncreaseThe new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …

Topic: Search Author: Charles Knight

Mobile Search App Review & Road Test: Hipmunk

Mobile Search App HipmunkWe continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches up and down through one topic area at a time. This laser focus on doing this one thing …

Topic: Mobile Marketing Author: Peggy Anne Salz

Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions

 

tablet devicesShift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter …

Topic: Search Author: Charles Knight

Mobile Search App Review & Road Test: Biznar

biznar mobile appToday we are kicking off with a new look and a new series of alternative search engine iPhone and iPad app reviews and road tests with Biznar, a mobile search app available for both the iPhone and the iPad that takes a unique approach to searching for business related information.

Why “alternative?” Because that’s where the excitement and the …