The Year Of Going Global With Your App
Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.
In Mobile Speed Matters — And Google Names The Winners
Opportunities to cash in on how users find businesses and offers is huge, but the bigger question is: what do marketers *really* need to do to deliver consumers a mobile experience they can’t resist? Some helpful guidance comes from Google in Germany, which last week took the wraps off its first Mobile Speed Leaderboards report developed with MMA Germany (the local council of the Mobile Marketing Association) and revealed the list of websites (belonging to top-notch brands operating in the country) that are literally leading the pack.
Consolidate To Avoid Enterprise ‘App-ocalypse’
Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.
Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.
The Seven Dwarfs Of Social Media: What Marketers Need To Know
Social media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.
In this, the 100th episode (!) of the podcast series Mobile Presence on the …
3 Trends That Will Transform Mobile Advertising
As many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be. But from my perspective as both a venture capitalist and someone working in this space, there’s good news: …
Chetan Sharma Mobile Breakfast Series Comes To London Friday
Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, …
Mobile Search App Review & Road Test: Hipmunk
We continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches up and down through one topic area at a time. This laser focus on doing this one thing …
Exclusive Q&A: Hipmunk Co-Founder Steve Huffman
In this companion post to our Hipmunk mobile search app road test I connect with Steve Huffman, Hipmunk Co-Founder, to discuss features in the pipeline and opportunities on the horizon.
Hipmunk is a travel search engine, but there are other alternative mobile search apps and engines that also focus on travel. What makes you different?
At Hipmunk, we are …
5 Ways To Increase Your Mobile Web Traffic
Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely …