Tag: Google

Topic: Mobile Apps Author: Peggy Anne Salz

The Year Of Going Global With Your App

Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.

Topic: Mobile Research Author: Peggy Anne Salz

In Mobile Speed Matters — And Google Names The Winners

Opportunities to cash in on how users find businesses and offers is huge, but the bigger question is: what do marketers *really* need to do to deliver consumers a mobile experience they can’t resist? Some helpful guidance comes from Google in Germany, which last week took the wraps off its first Mobile Speed Leaderboards report developed with MMA Germany (the local council of the Mobile Marketing Association) and revealed the list of websites (belonging to top-notch brands operating in the country) that are literally leading the pack.

Topic: Mobile Apps Author: David Lavenda | harmon.ie

Consolidate To Avoid Enterprise ‘App-ocalypse’

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

Topic: Mobile Commerce Author: Peggy Anne Salz

Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Topic: Social Media Author: Peggy Anne Salz

The Seven Dwarfs Of Social Media: What Marketers Need To Know

seven drawfs of social mediaSocial media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook,  Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.

In this, the 100th episode (!) of the podcast series Mobile Presence on the …

Topic: Mobile Marketing Author: Christof Wittig

3 Trends That Will Transform Mobile Advertising

2014 mobile advertising trendsAs many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be.  But from my perspective as both a venture capitalist and someone working in this space,  there’s good news: …

Topic: Mobile Enterprise Author: Peggy Anne Salz

Chetan Sharma Mobile Breakfast Series Comes To London Friday

Chetan Sharma Mobile breakfast series Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma­— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, …

Topic: Search Author: Charles Knight

Mobile Search App Review & Road Test: Hipmunk

Mobile Search App HipmunkWe continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches up and down through one topic area at a time. This laser focus on doing this one thing …

Topic: Search Author: Peggy Anne Salz

Exclusive Q&A: Hipmunk Co-Founder Steve Huffman

Steve Huffman Hipmunk In this companion post to our Hipmunk mobile search app road test I connect with Steve Huffman, Hipmunk Co-Founder, to discuss features in the pipeline and opportunities on the horizon.

***

Hipmunk is a travel search engine, but there are other alternative mobile search apps and engines that also focus on travel. What makes you different?

At Hipmunk, we are …

Topic: Mobile Marketing Author: Annette Tonti

5 Ways To Increase Your Mobile Web Traffic

DecisionsMobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely