Make Way For Mobile-Only, Messaging Based Social Networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?
Mapping The Hidden Cost Of Mobile Apps
The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated — hence engaging — experience. Mobile apps, which demand bandwidth, eat battery life and devour data plans, are also generating costs that …
Top Tips To Scale Your Social Media
What is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.
More importantly, you are also “giving back” to your online communities. Said differently, you are …
#DearKen: Help Me Understand How, When & Where To Use Hashtags!
Who knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …
Mobile Security: What’s REALLY At Stake For Mobile Operators
As mobile takes a center role in our lives —becoming the device we reach for to access information, conduct transactions and manage our homes, cars and daily routine — an increasing number of serious security concerns move to the forefront. Ciaran Bradley examines this evolution and the impact on key members of the ecosystem, particularly mobile operators.
* * *…
Frank Meehan, Horizons Ventures VC: Why Operators Should Follow Telefónica & AT&T Innovation Blueprint
CHETAN SHARMA MOBILE BREAKFAST SERIES PREVIEW: Frank Meehan, part of the Horizons Ventures VC team, tells us how mobile operators can stay relevant by moving innovation activities outside of the company (like Telefónica Digital), or by identifying and claiming a lucrative niche (example AT&T and its Digital Home connected home and security offer).
While messaging traffic continues to grow, …
#DearKen: How Do I “Pinterest-ize” My Marketing Content?
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, …
M-Pulse ANALYSIS: Bango Helps Mobile App Developers Hone Their Sales Pitch
At M-Pulse it's a month dedicated to mobile developer issues and we talk mobile app business basics opportunities with Ray Anderson, co-founder and CEO of Bango, a U.K.-based billing and analytics company that enables mobile developers to collect money for their apps.
But it's not just about providing a platform that makes it possible for mobile app developers to sell apps and collect payments using carrier billing. Bango has cleverly inserted itself at the center of the burgeoning App Economy, collecting data and insights (about how users pay and how they prefer to be treated when they make their next purchase). It's a stockpile of anonymized data that allows app
Social Messaging Apps Cost Mobile Operators SMS Revenues
Ovum expects the decline (nearly 6 percent of total messaging revenue in 2010 and 9 percent in 2011) to continue as the popularity of messaging apps continues to grow. Ovum warns operators to rework their legacy services if they want to secure their future position in the messaging market.
How can mobile operators hold their ground? Neha Dharia, consumer analyst at Ovum and author of the report tells us collaboration, not competition is the way to succeed.
SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM
On the heels of SXSW it's clear that SoLoMo is a fact, not a fad. I catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious consumers as well as celebrities. The company doesn't just get So Lo Mo -- it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year -- so watch this space.
BJ, a champion of SoLoMo and an authority on the ways companies can and should harness mobile and location to super-charge Social CRM, spoke at dozens of industry events in the last year, where he discussed the importance of moving beyond mobile integration of loyalty and rewards programs to really understanding the emotions consumers feel and want to express as they engage with brands on this deeply personal level.
The approach certainly delivers results. This last year went on record as the "greatest growth" year in the history of the 24-year old brand. The brand —whose popularity has grown largely by word of mouth — is a veteran when it comes to customer engagement and social media marketing. Beyond U.S. growth, Tasti D-Lite is also expanding internationally, opening locations in Mexico, Australia and the United Arab Emirates.