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M-Pulse ANALYSIS: Bango Helps Mobile App Developers Hone Their Sales Pitch

Topic: Media, Mobile Apps | Author: Peggy Anne Salz | Date: March 27, 2012

bango enabling app paymentsAt M-Pulse it's a month dedicated to mobile developer issues and we talk mobile app business basics opportunities with Ray Anderson, co-founder and CEO of Bango, a U.K.-based billing and analytics company that enables mobile developers to collect money for their apps.

But it's not just about providing a platform that makes it possible for mobile app developers to sell apps and collect payments using carrier billing. Bango has cleverly inserted itself at the center of the burgeoning App Economy, collecting data and insights (about how users pay and how they prefer to be treated when they make their next purchase). It's a stockpile of anonymized data that allows app