Tag: Apps

Topic: Mobile Apps Author: Peggy Anne Salz

Focus Beyond Google And Apple To Reach New Audiences With Your Mobile App

Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies. From Amazon Appstore (one of the biggest Android app stores in both reach and rate of growth) to the Opera Mobile Store (the app store owned and operated by Opera Software ASA that reports a user base of more than 100 million monthly users across 230 countries) opportunity is calling.

Topic: Mobile Apps Author: Peggy Anne Salz

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. The numbers add up to “cement Germany as the number one app market in Europe,” according to Patrick Kane, Priori Data CEO and Founder.

Topic: Mobile Apps Author: Thomas Kriebernegg

App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

All apps are not created equal – so don’t make the mistake of applying a one-size-fits-all app marketing strategy to address your target your audience or achieve your marketing KPIs. An app marketing strategy that works for a gaming app will never work for business or productivity app – and the other way around. I take a look at the two most crowded and competitive app categories - Entertainment and Lifestyle apps – to show you the big differences and how you must factor them into your overall app marketing approach.

Topic: Mobile Enterprise Author: Paul Jarrett

Massive Mobility Trends And How They Impact The Enterprise

Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.

Topic: Media Author: Peggy Anne Salz

M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?

responsive web designAt M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo,