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Olympics Are Coming-Out Party For Multi-Screen Viewing

Topic: Social Media | Author: Jeff Hasen | Date: July 24, 2012

london 2012 olympics multi screensBeyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells …