This week has seen both large tech firms (Bing) and small startup companies come under fire after their initiatives to solicit donations for Japan's earthquake and tsunami victims in exchange for social support of their brands were viewed more as opportunistic PR than genuine efforts to help victims. How should marketers use social media for social good?
We welcome Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc., who will author a regular new social marketing advice column, #DearKen, to provide our readers with answers to their questions about social marketing technologies, tools, and best practices. To submit a question, tweet it with the hashtag "#DearKen". All tweets will be acknowledged, and considered as being submitted for publication.