Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. From mobile codes (specifically, barcodes) to mobile coupons, companies are enlarging their arsenal of capabilities to capture our attention while we shop.
However, only a handful of companies are prepared to compete where it really counts: at the point of inspiration, otherwise known as the retail shelf.
AOL Bets On Social Navigation & Open Source; Why People Will Power Location Apps
Social and mobile are combining to create some amazing experiences. From location-linked games to social shopping schemes, there is money - and competitive advantage - in harnessing location information to power our interactions with the people and communities around us. This trend also turns up the pressure on companies to focus on the quality of the data and develop new ways to get us involved in creating and curating our own local maps and information.
This is just one of the topics heading the agenda at Navigation Strategies USA,