As seen on

Microsoft Windows 8 Turns Apple Devotees Into Advocates

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: September 16, 2011

microsoft windows 8 fansFor years, tech influencers and bloggers have been accused of being blindly in love with Apple. There is even a name these devotees: fanboys. These men and women live to gush about Apple products and bash Microsoft and others in the process. So it was remarkable to observe the tech influencers this week in their near unanimous approval of Microsoft’s new operating system.

This headline on stopped me cold: Windows 8 Does What Apple Doesn’t. Talk about an about-face.

The Social Impact of Social Networks; SMS Best Practices List

Topic: Social Media | Author: Jeff Hasen | Date: August 5, 2011

social network sitesThe Pew Internet Project is consistently a source of valuable data and this week the organization has again produced fascinating research into how technology is changing our lives.

The wide-ranging report, which details people's use of and behavior on social network sites (SNS), is full of insights and analysis explaining how use of these technologies is related to trust, tolerance, social support, and community and political engagement.

#DearKen: Is Social Media *Really* Like A Cocktail Party?

Topic: Social Media | Author: Ken Herron | Date: August 1, 2011

social media spiderThank you for your question. I am sitting here smiling. Social media has been compared to a cocktail party, high school and a Bruce Springsteen song. While each of these different analogies has their merits, I don’t think the writers were thinking big enough. Or hairy enough. Social media is like a big, hairy spider. "Social media is like a tarantula?!", you ask, out of breath from jumping on top of your nearest chair. Yes. It is. Here’s why.

#DearKen: Should I Automate My #Socialmedia?

Topic: Social Media | Author: Ken Herron | Date: July 6, 2011

automated social mediaAnd if I do, how can I maintain a "personal" touch?

What a *great* question, thank you! The simple answer is you shouldn't automate ANY part of your social media marketing, communications, product development, customer service, or talent acquisition efforts. At least, not until you understand social media well enough to know exactly how to use each social media channel to connect with your target audience. Yes, it is very tempting to use every tool you can find to reduce the time you spend managing your social media efforts, but think about the irreparable damage you can do to your brand. Do you really want to drive faster in the

Mobile Marketers: Focus On Small Tribes For Big Results

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: July 1, 2011

marketing to tribesSeth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He is arguably the most influential marketer in the world and the most vocal when it comes to the need for permission-based marketing.

At a terrific three-hour workshop I attended recently, I asked Godin for his views on how mobile has changed – and will continue to change – marketing.

Surprise Highlights From MMA Forum NYC & 140 Characters Conference

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: June 27, 2011

140 characters conferenceLast week I attended two conferences in New York (the Mobile Marketing Association’s Mobile Marketing Forum and Jeff Pulver’s 140 Characters Conference) that showed how far we’ve come in the mobile industry.

First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. There were many highlights although some sessions covered well-traveled ground and were targeted to those new to mobile. The buzz centered on smartphones, location-based services, privacy, and the spirited and ongoing apps vs. the mobile Web debate.

Watch Out & Listen In! Connected Consumers Can Damage Your Brand

Topic: Social Media | Author: Peggy Anne Salz | Date: June 20, 2011

mobile megaphone surveyThe intersection of mobile and social changes all the rules. It gives people a voice and allows them to praise and/or punish companies/brands in public. What is the impact on marketers? Are people really influenced by posts and tweets they read? New independent research from Jeff Hasen -- a brave voice in the mobile marketing space and consistently named one of the top Chief Marketing Officers to follow on Twitter -- has stepped up to document just how people use their mobile phones to communicate their brand experiences. The result is must-read analysis that should spark marketers to listen in and answer back.

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At first it

#DearKen: Does My Company Need A Social Media “Rock Star”?

Topic: Social Media | Author: Ken Herron | Date: May 31, 2011

social media star#DearKen I’m under increasing pressure to show results from my team's social media efforts. Does my company need a social media rock star?

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Thank you for your question. Yes, your company must must must have a social media rock star. The twist? It’s you!

#DearKen: Am I TOO Much of a Self-Promoter on Twitter?

Topic: Social Media | Author: Ken Herron | Date: April 28, 2011

#DearKen: @TheMirrorTest author @JeffreyHayzlett calls people who abuse Twitter "twankers". How do I avoid being too self-promoting?

Thank you for your question. Twitter "rules", "guidelines", and "best practices" are great fun for us marketers (especially considering that the golden rule of marketing is that there are no rules). That doesn’t stop folks like Jeff and I, however, from regularly writing about Twitter do's and don'ts.

My usual disclaimer before we start to keep my company’s compliance team happy: all opinions expressed here are my own, and come from my experience running social media efforts, managing social marketers, and advising social marketing clients. Your mileage will vary.

#DearKen: Should You Put Ads in Your Tweets If You’re Not Kim Kardashian?

Topic: Social Media | Author: Ken Herron | Date: March 28, 2011

twitter adsTwitter is on the move, continuously launching features to enhance the advertising experience on Twitter. (Last week Twitter took the wraps off a beta service that will allow brands to target Promoted Tweets–the ad units that are actually Twitter messages–by country.) But what are the rules of engagement and to what extent (if any) should we promote goods and services in our Twitter stream? Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc., is back with a dose of valuable - and practical advice.

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#DearKen What are the pros and cons of sticking ads in your Twitter feed, and what is there to consider?