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#DearKen: How Can I Best Use Social Media When I Present At Conferences?

Topic: Social Media | Author: Ken Herron | Date: April 5, 2012

co-publishing for presentation impact[Spoiler alert: The answer is co-publishing!]

You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic.

Thank you for your question. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!).

SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: March 16, 2012

SXSW geo-location services buzzEvolution, not revolution. That is what I witnessed first-hand as I walked around South By Southwest (SXSW) , the festival and conference hailed as a breeding ground for new ideas and creative technologies.

In 2010, the Next Big Thing was location-based social networking, a mobile-megatrend CNN reminds us was led by the likes of Foursquare and Gowalla. Last year it was all about group messaging services such as GroupMe or Beluga. And this year the excitement is all about "ambient location" and "social discovery" — a new category of interaction that brings together all the GPS-enabled mobile apps that run in the background on our devices and alert us when like-minded people are nearby.

#MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: March 2, 2012

twitter facebook mobileFacebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate.

Twitter’s “news'” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online.

To understand the importance of this week's announcement, Twitter reminds us that Promoted Products have already been a part of our mobile experience. In fact, Promoted Trends and Promoted Tweets in search have been available on Twitter for iPhone, Twitter for Android and the mobile web (m.twitter.com) for some time. Additionally, Promoted Accounts and Promoted Tweets in the timeline have been available on the mobile Web for several months.

#Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning?

Topic: Social Media | Author: Ken Herron | Date: February 8, 2012

social media drowningThink “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting.

But, it has become a critical requirement for all marketers. Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks. Get ready for the rise of Slideshare, Quora, Tumblr, Path, Pinterest, Gentlemint,

EXCLUSIVE: Mobile Crowdsourcing Photo Service Supplies Media & Brands With Compelling Content

Topic: Mobile Apps, Mobile Marketing, Social Media | Author: Peggy Anne Salz | Date: February 7, 2012

scoopshot iconEvery week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo 'assignments' to the community of app users. The upshot is user-generated content that impresses on two counts: media (newspapers, magazines, online) have fresh content and people earn money for their photos. What's more, the app is plugged into an ecosystem that manages right and makes payments.

It is refreshing to see such a well-executed strategy and end-to-end ecosystem, so I caught up with Niko Ruokosuo, the brains behind Scoopshot, which is also owned by Helsinki-based P2S Media Group Inc. Niko — acts as the CEO of the company and is in charge of the company’s internationalization efforts, business development operations and marketing — has a long track record in the media industry and held executive positions in companies including: the Saudi Research and Marketing Group, one of the largest media organizations in the Middle East, the Finnish magazine publisher Sanoma Kaupunkilehdet and the Los Angeles Times.

CES: 2012 Banner Year For Mobile & Gadgets; Google Clamps Down

Topic: Social Media | Author: Jeff Hasen | Date: January 13, 2012

CES 2012This last week at the Consumer Electronics Show (CES) in Las Vegas will be remembered for innovation and limitation. The show — where approximately 3,100 companies took the wraps of more than 20,000 products — was big in more ways than one. I haven’t met a person who covered the over 1.85 million net square feet of exhibit space (more than 37 football fields), but I did glean enough from the reports I've read about the show highlights to know this year will be huge for gadgets. Innovation abounds. But, first, let’s talk about the limitation — and what's behind it.

In my view, technology won’t limit how we use, access and enjoy the world (digital and physical) on our wireless devices. The carriers and hardware and software makers will do that with closed approaches that limit what is possible.

For years, the carriers (mobile operators) have tightly controlled the services and featured available on handsets and delivered over their networks. Be it content or products, the carriers have acted as gatekeepers with a singular focus: look out for their interests first.

Mobile Commerce Moves Up To Marketing Mega-Trend

Topic: Mobile Marketing, Research, Social Media | Author: Jeff Hasen | Date: December 2, 2011

mobile commerce holiday shoppingIt was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions -- reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases -- that this is the Year of Mobile Commerce.

IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. By way of background, these early holiday season findings are based on data from IBM Coremetrics Benchmark, an analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data from the web sites of more than 500 leading U.S. retailers. All of the data is aggregated and anonymous.

Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook?

Topic: Books, Mobile Marketing, Social Media | Author: Peggy Anne Salz | Date: November 30, 2011

sports fan mobile appSocial networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. But a new mobile app from Atlas Premium Brands (APB) could do more than turn the tables on the likes of Facebook; it could also provide brands and advertisers a much-needed opportunity to join the conversation.

When it comes to mobile sports content, Atlas is a major league player with an innovative mobile business model. The company— official and exclusive mobile partner of several leading soccer teams including Chelsea, Liverpool FC and Real Madrid with exclusive mobile and Internet rights to players and teams within the premiership league across in territories worldwide, including the Middle East, Thailand, Indonesia, China, Vietnam and all countries in Africa —has built up a stockpile of rights and relationships. The ability to connect teams and their fans (and gather all the CRM data it produces) is a core capability Atlas plans to monetize big-time through today's release of Second Screen.

#DearKen: How The HECK Do I Measure My Social Media ROI?

Topic: Social Media | Author: Ken Herron | Date: November 10, 2011

social media ROIHow DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. It’s what he pays me for. My friends ask me this question. What can I say? I have some pretty geeky friends. Even complete strangers in line at my local Smog ‘N Go ask me this question. Yeah, it’s that kind of neighborhood.

With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just "want", but *need*, to accurately measure the return – the ROI – of our investments in social marketing. Here’s my answer.

Mobile Marketers Should Sync More Offers With Our Transit Routine

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: September 23, 2011

wifiMobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go -- and our use of them is unprecedented.

According to new data from Boingo Wireless, a leading provider of software and services worldwide, smartphones and tablets passed laptops as the most widely carried Wi-Fi device in airports, reaching 58.9 percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year. The study draws from data across Boingo’s managed network of 60 airports and aggregated network of hundreds of thousands of hotspots worldwide.