Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014
mobile messaging based social networks

Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

The Seven Dwarfs Of Social Media: What Marketers Need To Know

Topic: Social Media | Author: Peggy Anne Salz | Date: May 19, 2014

seven drawfs of social mediaSocial media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook,  Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.

In this, the 100th episode (!) of the podcast series Mobile Presence on the …

Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013

scale your social mediaWhat is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.

More importantly, you are also “giving back” to your online communities. Said differently, you are …

#DearKen: Help Me Understand How, When & Where To Use Hashtags!

Topic: Social Media | Author: Ken Herron | Date: July 9, 2013

hashtag rulesWho knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013
Dearken social media to promote book

Dearken social media to promote bookYou should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …

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