The Name Game: Using Social Channels To Build A Strong App Brand
Users are searching for your app using keywords – but they are increasingly looking for your app because they know it by name.The good news: app developers no longer need to be convinced that building a brand – and cultivating an engaged community of brand advocates to spread the word – is their number one priority. The not-so-good news: there is no one-size fits all and the channels you leverage will depend on the developer’s app marketing and UA objectives.
Make Way For Mobile-Only, Messaging Based Social Networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?
The Seven Dwarfs Of Social Media: What Marketers Need To Know
Social media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.
In this, the 100th episode (!) of the podcast series Mobile Presence on the …
Top Tips To Scale Your Social Media
What is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.
More importantly, you are also “giving back” to your online communities. Said differently, you are …
#DearKen: Help Me Understand How, When & Where To Use Hashtags!
Who knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …
#DearKen: How Should I Use Social Media To Promote My Book?
You should write a book. Yes, you!
In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …
#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?
Customers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …
#DearKen: How Do I “Pinterest-ize” My Marketing Content?
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, …
#DearKen: How Can I Best Use Social Media When I Present At Conferences?
You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic.
Thank you for your question. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!).
#Dear Ken: HELP! How can I drink from the #socialmedia fire hose without drowning?
Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting.
But, it has become a critical requirement for all marketers. Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks. Get ready for the rise of Slideshare, Quora, Tumblr, Path, Pinterest, Gentlemint,