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Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014

Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

The Seven Dwarfs Of Social Media: What Marketers Need To Know

Topic: Social Media | Author: Peggy Anne Salz | Date: May 19, 2014

seven drawfs of social mediaSocial media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook,  Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.

In this, the 100th episode (!) of the podcast series Mobile Presence on the …

Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013

scale your social mediaWhat is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.

More importantly, you are also “giving back” to your online communities. Said differently, you are …

#DearKen: Help Me Understand How, When & Where To Use Hashtags!

Topic: Social Media | Author: Ken Herron | Date: July 9, 2013

hashtag rulesWho knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013

Dearken social media to promote bookYou should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …

#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Topic: Social Media | Author: Ken Herron | Date: December 20, 2012

social media disasterCustomers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …

Olympics Are Coming-Out Party For Multi-Screen Viewing

Topic: Social Media | Author: Jeff Hasen | Date: July 24, 2012

london 2012 olympics multi screensBeyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells …

#DearKen: How Do I “Pinterest-ize” My Marketing Content?

Topic: Social Media | Author: Ken Herron | Date: May 10, 2012

pinterest how-toAppearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, …

London Olympic Games Crack Down Hard On Social Media

Topic: Social Media | Author: Jeff Hasen | Date: May 4, 2012

With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, …

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