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Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers

Topic: Search | Author: Jeff Hasen | Date: October 7, 2011

Steve Jobs tributeMuch like I remember where I was when I learned the tragic news that John Lennon had been shot (I was watching Monday Night Football and heard it from broadcaster Howard Cosell), I’ll now never forget where I was and what I was doing when I learned of Steve Jobs’ passing.

It's rather fitting that I was 36,000 feet in the air connected to an in-flight Wi-Fi system working on a MacBook Air at the time. Thus, I was able to benefit from the technology advancements made possible by visionaries (like Jobs) who have brought us all advantages that generations before us would never know.

Mobile Search App Goby Finds Fun Stuff Nearby; Acquired By TeleNav

Topic: Search | Author: Charles Knight | Date: September 7, 2011

gobyToday we kick off a new series of mobile search app reviews and road tests with Goby, a mobile search app that helps people find fun things to do nearby. The company behind the app, described by tech celeb Robert Scoble as more important than Foursquare, was acquired on Friday by location services giant TeleNav, proof that mobile search is a new must-have feature of apps, services and discovery schemes.

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While Google may have sewn up the market when it comes to general or horizontal Internet search, the race to dominate the mobile and alternative search space is far from run. In fact, it's just starting. A top contender for a lead spot is Goby, a mobile search app available on the Apple and Android platforms designed from the ground up to help people find fun stuff to do nearby.

Content Discovery & Personalization Companies: Enter The 8th Annual Meffy Awards

Topic: Search | Author: Peggy Anne Salz | Date: May 3, 2011

Meffys Awards 2011Is your company driving more personalized mobile content discovery and content sharing, making it easier for us all to find, purchase and popularize mobile content? If the answer is 'yes,' then stand up and be counted. You have three more days to submit your entry to the Meffys. Now in their 8th year, the Meffys are the industry’s most coveted awards, honoring innovation and achievements across mobile content and commerce.

The deadline for entries was extended to May 6 due to popular demand, so don't miss out on the opportunity to showcase your service and have it viewed by the top journalists and analysts who sit on the judges panel.

If your company is shortlisted, then you can count on being center stage at the annual gala event (and top of mind with the hundreds of leading industry execs and decision-makers who attend the ceremony each year). TV personality, comedienne and author Ruby Wax will host the 2011 Meffys Gala Awards Dinner (July 7) at the Grand Connaught Rooms in London’s Covent Garden.

Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data

Topic: Mobile Marketing, Search | Author: Jeff Hasen | Date: April 8, 2011

mobile searchIs a consumer’s mobile search more valuable to an advertiser than an online query? The stats say yes, particularly in view of the growth in local mobile search.

According to the BIA/Kelsey Group, one in three mobile searches is local in nature and also interactive. After searchers on their smartphones find a local business, 61 percent call the establishment and 59 percent visit the location.

Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media

Topic: Mobile Marketing, Search, Social Media | Author: Peggy Anne Salz | Date: February 2, 2011

aisle411 appHeightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. From mobile codes (specifically, barcodes) to mobile coupons, companies are enlarging their arsenal of capabilities to capture our attention while we shop.

However, only a handful of companies are prepared to compete where it really counts: at the point of inspiration, otherwise known as the retail shelf.

Global Prepaid Explosion Forces Strategy Shift; MetroPCS Rolls Out Personalized Portal

Topic: Search | Author: Matt Anderson | Date: January 31, 2011

metroPCS logoThe global prepaid market is growing faster than post-paid, but winning and retaining these customers is no longer about extending plain-vanilla telephony services to people on fixed budgets. The advance of smartphones and faster 4G networks forces mobile operators to get smarter about how they offer data services (that were traditionally offered to post-paid subscribers) to everyone.

A recent poll conducted by research firm Ovum (and commissioned by Amdocs) reveals the vast majority of service providers and operators can read the writing on the wall.

Hong Kong Mobile Operator CSL Reveals Real Impact Of Personalization On Mobile Data

Topic: Media, Search | Author: Peggy Anne Salz | Date: January 11, 2011

mynet thumbnailPeople want what they want. As a result, they have come to expect – even demand – content and services in tune with their lifestyles and life stages. On mobile – the fiercely personal device we take with us everywhere – the requirement for relevancy is even greater, which is why personalization is poised to become a mobile megatrend. Put another way, personalized recommendations and schemes that effectively expose us to the content we are most likely to appreciate (content ranging from websites to marketing messages to mobile apps) are gaining traction.

One mobile operator that "gets" the strategic importance of personalization (if only to satisfy our own requirement for convenience and reduce the heavy-lifting when it comes to choosing our entertainment) is CSL, the leading mobile operator in Hong Kong with 2.6 million subscribers.