Neustar Introduces Advanced Marketing Attribution Analytics Through Partnership With Facebook

Thu, 22 Sep 2016 16

Will Help Marketers Better Understand and Optimize the Impact of Digital Ads on Business Results

September 22, 2016 – STERLING, Va.Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a new advanced marketing analytics partnership with Facebook. This people-based measurement partnership will help marketers better understand the effectiveness of their digital campaigns and drive greater returns from their marketing investments. Neustar’s integration with Facebook signals that marketers are now able to better understand Facebook, Instagram and Audience Network digital campaign attribution and can combine these results with their marketing mix modeling to understand the holistic influence across offline and online.

Neustar is working with leading advertisers to integrate Facebook exposure into the advertisers’ Neustar MarketShare advanced attribution models. As a result, advertisers are not only able to gain deeper insights into how Facebook drives conversions along the customer journey and across mobile, desktop and other devices, but also how to predict future marketing performance to drive better business outcomes and return on investment (ROI). This new unique formula augments the cookie- and click-based approaches with a people-based measurement approach, which results in more accurate and complete attribution. Advertisers can employ privacy-safe, people-based measurement techniques grounded in Neustar’s authoritative identity to confidently attribute and optimize their Facebook media spend.

The Neustar MarketShare advanced attribution solution takes into consideration both the offline marketing tactics and the non-media drivers (e.g. weather patterns, economic indicators, etc.) in order to help clients examine the true value of their digital marketing performance. In addition, proprietary propensity models give clients an accurate indicator of how likely it is for a customer to purchase a certain product or service in response to marketing activities. As the offline and online marketing worlds become even more inseparable, marketers need an authoritative identity framework, which collects, correlates, corroborates and connects, in real-time, the many identifiers associated with a consumer in order to obtain the most comprehensive view of consumer engagement across all touchpoints.

“In a world where brands need to connect both online with offline, understanding how to build a connected customer experience across people, places and things is more complex than ever. With the proliferation of devices, the fragmentation of media, and the dizzying amount of content consumers are exposed to, it is no wonder marketers struggle to accurately identify their customers, measure, and optimize the effectiveness of their marketing campaigns,” said Steven Wolfe Pereira, Chief Marketing and Communications Officer, Neustar. “Marketers who invest in understanding their own customer graph and employ a people-centric view across media, devices and channels, are much more likely to drive business results than those who do not. We are thrilled to be partnering with Facebook to improve how marketers build connected customer experiences as we continue to drive the next generation of advanced attribution solutions forward.”

The Neustar MarketShare advanced attribution solution takes a holistic approach to measuring the effectiveness of advertising dollars. It combines the effects of an advertiser’s digital campaigns with the effects of offline media, as well as a customer’s behavior, and non-media drivers. Neustar’s advanced measurement capabilities can also help advertisers see which channels are more effective at different stages of the customer journey, break out media channel performance by customer segments such as new, existing and reactivated, and show which campaigns are more effective when launched simultaneously.

About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at

Neustar Media Contact
Carolin Bachmann

Source: RealWire

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Thu, 22 Sep 2016 10


  • The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
  • Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.
  • The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27 in Berlin.

BERLIN, GERMANY – 22nd September 2016: Responding to the explosive growth of interest and investment in mobile marketing in Germany -- ranked the fifth largest ad spending market in the world, the second largest market in Europe, and forecast by research firm eMarketer to reach $2.56 (EUR2.2 billion) in mobile ad spending this year -- the Mobile Marketing Association (MMA) today announced the launch of the MMA Germany and the appointment of its local executive committee.

The decision comes on the heels of dmexco -- the leading international trade show and conference for the digital economy that this year attracted a record number of 50,700 visitors to its doors in Cologne -- underlining Germany's leading position and potential as a powerhouse market for mobile marketing and advertising.

The timing is also critical in view of internal numbers that suggest Germany is poised for impressive growth that far outpaces current analyst forecasts. According to Smaato, a global real-time advertising platform for mobile publishers and app developers, and a founding member of the MMA Germany, mobile ad spending in Germany is showing “accelerated growth compared to its European neighbors.”

"Our mission is to accelerate the transformation and innovation of marketing through mobile. As consumer engagement on 'Smartphones & Co.' explodes--a phenomenon known as the “Mobile Shift”--and more brands invest heavily into this channel, the MMA is the right platform for sharing practical know-how and actionable insights to benefit the business ecosystem in Germany and beyond," says Mark Wächter, Mobile Strategy Consultant at and Chair of the MMA Germany.

He is joined on the board by founding companies including adsquare, a mobile data exchange; The Coca-Cola Company, the world's number one maker of soft drinks; Facebook, the world's largest social network; Google, the world’s leader in search and advertising; SAP XM, a next-generation integrated online media network; Smaato, a global real-time advertising platform; Telefónica, the leading mobile communication provider in Germany; and British-Dutch multinational consumer goods company Unilever, which is also one of the biggest ad spenders in Germany.

To facilitate greater understanding and education around how brands and marketers can successfully use mobile to connect, engage and sell to consumers, the MMA Germany has organized a program of thought leadership events and seminars slated to kick-off on October 27 in Berlin. The organization is also today releasing a companion presentation on Slideshare providing insights into mobile ad spend and consumer behavior in Germany as part of a wider effort to curate key data points and foster broader discussion around the massive mobile marketing opportunities Germany offers.

Daniel Rieber, VP Marketing at adsquare and Vice-Chair of the MMA Germany: "For a fast growing German company like adsquare the MMA is a great opportunity to educate the market, meet potential clients and partners and broaden the global network. Mobile Marketing has evolved into a mainstream channel and the MMA’s mission is to redefine the market’s perception of its benefits and use."

René Bellack, Chief Expert Business Development at SAP XM and executive committee member of the MMA Germany: "Our ultra-connected society, where smartphones are connecting the different worlds of e-commerce and the bricks-and-mortar business at the Point-of-Sale, requires a new thinking in marketing and media planning. The ecosystem is increasing in complexity and the role of Germany is increasing in importance. The MMA Germany is needed to establish a joint industry approach, leverage the opportunities of mobile and drive transformation in digital marketing -- together."

Ragnar Kruse, Co-Founder and CEO of Smaato and executive committee member of the MMA Germany: “Our membership of MMA Germany helps Smaato to play a leadership role in the mobile ecosystem and collaborate with highly influential digital marketing thought leaders around the world."

Simon Dean, Head of Media Services at Telefónica Deutschland and executive committee member of the MMA Germany: “The vision of Telefonica Media Services is to develop mobile advertising in Germany to a yet unreached level of relevance and efficiency for all market partners and consumers. We see our founding membership at MMA Germany as an integral part of bringing this vision closer to reality. Germany needs the MMA to fast-track the development of the mobile advertising landscape because one of the many strengths of the MMA is to especially integrate brands into this process.”

About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, spanning nearly fifty countries around the world. Our members represent the entire mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: cultivate inspiration by driving innovation for the Chief Marketing Officer; build mobile marketing capabilities for marketers through fostering know-how and confidence; champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. The MMA’s global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit For more information about the MMA Germany please visit our website, our blog, or follow us on Twitter @mmagermanyorg.

Media Contact:
Peggy Anne Salz
MMA Germany, Chief Content Officer
Mobile: +49 172 2451028

Source: RealWire

Expanding Customer Success Drives Confirmit’s Momentum in H1 2016

Thu, 22 Sep 2016 09

Companies harnessing Confirmit’s solutions report exceptional business results

London, UK and Oslo, Norway and New York, NY: 22 September 2016Confirmit has reported that revenues from new customers more than doubled in the first half of 2016 over the same period in 2015, while existing customers have delivered clear evidence of the ROI by using the company’s solutions. In Q2, Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, also launched Version 20 of its Confirmit Horizons platform and achieved advancements and growth stemming from mobile-focused initiatives that helped push the company to new heights.

“We succeed when our customers succeed and in the first half of this year, it’s very clear that our customers are achieving great things with our solutions,” explains Henning Hansen, President and CEO, Confirmit. “The combination of our ever-evolving technology and the vision and ambitions of our customers is a powerful one, and I’m confident that the rest of 2016 will bring more excellent results for the companies using our world class solutions.”

Customer Success
There was a significant increase in new customers joining Confirmit’s ranks in the first half of the year, with companies including Aldermore Bank, Deloitte CE, Ipsos Japan, Magna International, Inc., PMF Planmarktforschung, Scandinavian Hospitality Management, Transport Focus, Wilke Research and Wyndham Vacation Resorts.

The company also announced its ACE (Achievement in Customer Excellence) Award winners, recognising Confirmit clients who demonstrate excellence and innovation in Voice of the Customer programmes. Winners reported exceptional business results around three key areas of revenue increase, cost reduction and culture change. Highlights of winners’ results include:

  • 88.7% increase in NPS® score in 2015
  • 25% growth in policy renewals as a direct result of making it easier to resolve issues in the customer’s channel of choice
  • The Overall Customer Service Satisfaction Score rose to 96.3% in 2015
  • A 10.5% increase in satisfaction scores for the Sales Center and 5% increase for the Service Center following the implementation of a closed-loop feedback process.

Winners include: Actuate OpenText™, AIG Travel, AIG, US Life Division, Amadeus, ANSYS, Inc., Asurion, B2B International and Wolseley, CyberSource, Dell Software, Inc, Digital Insight, Erie Insurance, Grant Thornton LLP, The Hanover Insurance Group, Homesite Home Insurance, Infor, Lloyds Banking Group, McKesson Ireland, Moore Medical, Philadelphia Insurance Companies, ReachLocal, Screwfix, Siemens Building Technologies, Sony Mobile Communications, Synoptek, Sysmex America, Inc., Telegraph Media Group, Tyco SimplexGrinnell, Virgin Money, W5 with Gas Networks Ireland, and Waters Corporation.

"Asurion is a proud recipient of both Confirmit ACE Awards as they affirm our dedication to innovation and delivering an exceptional customer experience," said Tim Stadthaus, senior vice president of marketing and customer experience at Asurion. "The recent innovations in our Voice of the Customer programme has allowed us to leverage multiple touch points to authentically capture the voice of our customers. We are now able to deliver actionable information across several business units that drives continuous improvement and results in a best in class customer experience throughout a customer's lifecycle."

Product Innovation
In H1, Confirmit launched Version 20 (V20) of Confirmit Horizons™, its award winning multi-channel software platform. V20 boasts advanced features focused on increased agility, flexibility and mobility for organisations. The mobile-optimized capabilities give organizations a real-time view of data, allowing faster and more efficient responses to feedback.

In an effort to improve collaboration and communication across the organisation, V20 allows mobile-optimised access to Confirmit Horizons directly from the home screen of their mobile device. Feedback capture is also improved for mobile working, with an enhanced face-to-face interviewing module (Confirmit CAPI) that works seamlessly across Windows, iOS and Android Devices. Confirmit’s mobile applications continued to report an increase in data and media collection, demonstrating the channel’s importance. June 2016 boasted a record month for mobile media file collection, with almost one file collected every second throughout the entire month.

Industry Influence and Recognition
During the first half of the year, Confirmit hosted a number of milestone events, celebrating the company’s 20th anniversary. At these highly successful sessions, attended by over 250 industry experts and practitioners, attendees heard success stories from a number of Confirmit’s customers, including Canon Solutions America, GfK, Lightspeed GMI, Moore Medical, Screwfix, Philadelphia Insurance, RS Components, TycoSimplexGrinnell and Wyndham Hotel Group.

During Q2, Confirmit was also named a winner of CUSTOMER Magazine’s 2016 CRM Excellence Award for the 7th consecutive year.

*All trademarks are the property of their respective owners. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix, Inc., Bain & Company, Inc., and Fred Reichheld.


About Confirmit
Confirmit is the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, RS Components, Sony Mobile Communications, and Swisscom. Visit for more information.

Media Contacts:
Andrea Burton
Indigo River
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
M: +44 (0)7515 632065

Source: RealWire

Snaplytics Launching First Snapchat Influencer Tracking Platform so Brands Can Measure Campaign Success

Thu, 22 Sep 2016 09

Influencers and brands now can easily answer questions about how many viewed a campaign and for how long; Platform to be launched at Snaphappen in London

September 22, 2016 - LONDON, UK - Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, announced today the launch of their new Influencer Tracking Platform. Launched less than one year ago, Snaplytics tracks and measures native Snapchat channels as well as provides insights and data so brands and agencies can assess and optimize stories and the dialog with their followers. The new solution removes much of the manual effort around working with influencers on Snapchat and provides additional insights to answer the question of how many saw the campaign and for how long. With hundreds of millions of Snaps sent each day, there’s no question that Snapchat is a crucial platform for brands. (See Influencer Tracking Platform demo analytics.)

The new Snaplytics Influencer Tracking Platform reduces the guesswork for both brands and influencers because with Snapchat the stories – and the statistics - disappear after 24 hours. The challenge from the influencers’ perspective has been that they must be prepared to deliver proof that their activity was engaging and effective. Currently this is done 23 hours and 59 minutes from when the story was posted, by manually capturing a screenshot of the statistics and downloading the content – a cumbersome task at best.

For brands, they need to know they’re getting value from the influencers they deploy on various projects which is difficult to do while juggling multiple contracts and campaigns and trying to grab the statistics at exactly the moment before the campaign disappears.

“Snapchat is one of the fastest-growing social networks in history. Many brands want to take advantage of this exciting marketing opportunity, but need a way to measure the ROI of their influencer campaigns and really understand the effectiveness,” said Snaplytics CEO Thomas Cilius. “We wanted to make analysis easier for brands and the Influencers, and our new Influencer Tracking Platform will encourage Snapchat influencers, and the brands they work with, to embrace the power of social media analytics. Most of the people we’re working with don’t want intricate data analysis; they want accessible, actionable insights that can be applied to their future campaigns.”

With the new Platform, brands and Influencers can obtain insights such as number of views per story, per influencer, per campaign and number of seconds watched in total – essentially answering the question of how many viewers did the campaign have, for how long and how engaged they were.

Officially launching the new Platform at Snaphappen™ in London today, Snaplytics is using the platform to measure the total reach on Snapchat among all collaborators during the event. This will include stories from hundreds of influencers over a 24-hour period.

“Snaphappen is the biggest gathering of Snapchat influencers to date, and to measure and report on the total reach on Snapchat for the conference is extremely exciting for us,” said Cilius.

Snaplytics has already worked with well-known brands including Marriott, Vodafone, and Ben & Jerry’s and currently has users in more than 30 countries around the world.

Images available:

Sample page of analytics:

About Snaplytics
Snaplytics is a SaaS company focusing exclusively on providing Snapchat analytics for brands, agencies and influencers. Snaplytics analyzes usage statistics, including views, average number of screenshots per story, and average story duration, and provides industry benchmarks to help marketers determine if they are creating compelling campaigns and reaching their target audiences. For more information, visit

Media Contact:
Erica Zeidenberg
Hot Tomato Marketing

Source: RealWire

RiskIQ sees 130% growth in malicious mobile apps leveraging top UK brands

Thu, 22 Sep 2016 09

Risks highlighted as malicious apps target businesses and their customers

LONDON, UK — 22 September 2016New research from RiskIQ, the leader in external threat management, reveals that the number of malicious apps leveraging top UK brands has grown by 130% year on year[1]. The study by RiskIQ, examined mobile apps owned by or leveraging the brands of 45 top UK companies across five vertical sectors, to give a snapshot of the threats facing UK organisations and their customers from 2015 to today[2].

RiskIQ discovered 107,367 brand-associated blacklisted apps, representing 43% of the total number of apps and found an increase of 131% over the past year. Blacklisting occurs when an app fails a virus scan by one or more of the major virus vendors or if it links to a URL or IP address that is a known source of malware.

The research was undertaken using RiskIQ’s global web crawling infrastructure and virtual user technology which inspects over 170 different mobile app stores daily, extracting and examining over 13 million mobile apps.

In addition to these malicious apps, the research also focused on the growth in the number of mobile apps, their distribution throughout the various primary and secondary app stores and the number of feral apps – mobile apps that exist on the internet but not in a recognized app store. Key findings include:

  • 248,701 brand-associated apps appeared in 2016 - the equivalent of 5,805 mobile apps on average per brand – resulting in a year on year growth of almost two-thirds (63%
  • Each brand examined had apps in an average of 80 different app stores, an increase of 32% since 2015
  • The number of feral apps increased by 165% in the past year, with the biggest growth taking place in financial services

The research exposes a significant increase in risk to both consumers and organisations. As the mobile app store ecosystem evolves, organisations across financial services, retail, travel, media and entertainment, and gambling face a challenging future when it comes to protecting their digital assets, their brand and their customers from the impact of cybercrime.

Although there are claims that many mobile app publishers are seeing their install rates slowing[3], the risk to businesses and their customers remains very real if not managed responsibly, with mobile downloads actually set to grow through to 2020[4].

Ben Harknett, VP EMEA, RiskIQ , said, “In our connected generation, we as consumers turn to our mobile apps for banking, gaming, shopping, travel advice and even to control aspects of our home such as the temperature or lights. This growing reliance comes with an expectancy that top brands will protect our digital existence. If a customer experiences malicious activity whilst using an app they think belongs to a business, the blame is sure to be placed on the brand itself – not on the rogue app. Organisations need to know what mobile apps are out there and which are putting businesses and their customers at risk,” concluded Harknett.

[1]2015 research undertaken in the month of June using the RiskIQ global crawling and virtual user infrastructure investigating the footprint of 45 of the top UK organisations across banking, retail, media and entertainment, travel and on-line gambling.
[2]2016 research undertaken in the month of August using the global crawling and virtual user infrastructure investigating the footprint of 45 of the top UK organisations across banking, retail, media and entertainment, travel and on-line gambling.


About RiskIQ
RiskIQ is a cybersecurity company that helps organizations discover and protect their external facing known, unknown and third-party web, mobile and social digital assets. The company’s External Threat Management platform combines a worldwide proxy and sensor network with synthetic clients that emulate users to monitor, detect and take actions against threats. RiskIQ is being used by thousands of companies including F500s and leading financial institutions to protect their web assets and users from external security threats. It is headquartered in San Francisco and backed by growth equity firms Summit Partners and Battery Ventures. To learn more about RiskIQ, visit

Source: RealWire

The Science of Content: New research from TFM and BuzzSumo

Wed, 21 Sep 2016 14

London, UK: 21st September 2016 - New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets.

Banks filming SnapChat videos. Pharmaceutical brands with Pinterest pages. The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry.

For all content producers the key challenge is creating something that resonates strongly with your audience, and that ‘thing’ can vary significantly from market to market. How does content consumption of fashion blogs differ from the charity sector or IT? What are the real differences between business-to-business and consumer media?

Technology for Marketing (TFM) and BuzzSumo have released a report ‘The Science of Content’ that analyses 150,000 articles from 10 industries to answer the following questions:

  • What types of articles and headlines resonate the most in different industries?
  • Which social networks are the preferred channel for content distribution?
  • What impact does the length of an article have on sharing?
  • Which day of the week is best to distribute content?

The research uncovered profound differences in how content is distributed across different industries:

  • Over the last 6 months, a massive 92 per cent of shares of content from news media came from Facebook, just 0.2 per cent from Google +. The most shared keyword “Donald Trump”
  • There is a power law when it comes to content sharing and engagement that applies equally to all industries. Only a small number of posts manage to ‘go viral’ and achieve huge numbers of shares and views
  • Tuesday is the best day of the week to publish and distribute, across most markets

The main takeaway: Market differences in consumption and distribution are more important considerations for content success than general best practice. Content strategy should be based on research and experimentation to discover a formula that works for your specific community.

Luke Bilton, Director Digital & Content, UBM will be presenting the full results at Technology for Marketing on Thursday 29th September 2016, Olympia London.

“While much has been written about general content marketing advice, there is very little guidance for marketers trying to understand what works for their specific audience.

This research conducted between TFM and BuzzSumo clearly shows that while best practice can be useful, it is far less important than understanding what makes your audience unique.

True content strategy, this report shows, is a science based on analysis and experimentation.” Luke Bilton, Director, Digital & Content, UBM.

Steve Rayson, Director, BuzzSumo adds, "Creating content is an investment that helps you build an audience. To get the maximum return you need to understand the content topics, formats and headlines that resonate with your audience. This is why data-driven research is now a core part of any successful content strategy."

Download the full report here

Don’t miss the ‘Science of Content’ BuzzSumo/TFM presentation on 29th September. Register for your free ticket here:



Technology for Marketing is the UK’s leading marketing technology event. Taking place 28-29th September, Olympia London, highlights of this year’s event include:
- 200+ speakers in 15 theatres across the event with killer keynotes, A.I. masterclasses and experiments in Neuromarketing.
- Discover new marketing tech from over 100 technology vendors
- TFM takes place under the same roof as eCommerce Expo and Customer Contact Expo, covering the complete customer journey.

BuzzSumo helps content marketers create better content through research, amplification and monitoring.

  1. Research to understand what content resonates with an audience, including the most shared content, trending content today, what is working on Facebook, competitor top content and the content formats and headlines gaining most traction.
  2. Understanding who is amplifying content through sharing and linking. Identifying the influencers and top authors for any topic, seeing all the people that share your content or competitors content and building outreach lists.
  3. Sophisticated monitoring including alerts (real time and daily digests) when new content on a topic is published, when your brand is mentioned, when competitors publish new content, when someone links to your site or competitor sites.

Source: RealWire

Artificial Intelligence and Chatbots will top agenda at Apps World London 2016 as Facebook, Microsoft, Pinterest and Uber join line up

Thu, 15 Sep 2016 10

New conference format for 2016, featuring first-ever ‘Bot World’ and former Queen guitarist Brian May

London, 15 September 2016. Chatbots – the next big thing in the mobile phone apps space – will be discussed by some of the industry’s top players for the first-time at the upcoming Apps World London 2016, bringing together the world’s biggest brands, start-ups and developers to discuss the future of multi-platform applications.

As the conference’s newest track, Bot World will feature the most influential brands, developers and pioneers of this new technology. With keynotes from Facebook, Microsoft, Uber, KLM, Pinterest and Skyscanner already confirmed, visitors will hear what opportunities exist in the space and what strategy is needed to monetise them.

In addition to Bot World, Apps World London 2016 – which takes place at the ExCeL London from October 19 to October 20 – will also explore three other themes, including Mobile Marketing, Developer and Start-ups. This year, the conference includes more structured and tailored networking functions for each conference stream, including interactive features for delegates, exhibitors and visitors.

“We’re really excited to welcome everyone back to Apps World, which is now in its eighth year,” said Laurence Coldicott, Conference Producer. “This year we really wanted to tell the story of the journey of the app from start-up to brand and that’s reflected in the content with a huge variety of companies already lined up. We’re also really proud to present the first-ever Bot World which will showcase the latest in app trends and technology.”

Artificial Intelligence and Virtual Reality also feature heavily in the Apps World London agenda – with former Queen guitarist Brian May delivering a keynote about the launch of his Virtual Reality platform on Day 2.

In total, the show – which is collocated with VR and AR World – will bring together more than 250 senior level speakers from across the entire app ecosystem and more than 150 exhibitors showcasing the latest products. Other key brands attending the show and taking to the stage include Tesco, MTV and Viacom.

To plan your visit, view the full event programme and speaker list, or to register for the event, please go to

The annual Appsters Awards are also returning to celebrate outstanding performance and innovation across the mobile app ecosystem. If you would like to enter, please visit for more information.

- ENDS -

About Apps World
Apps World London is the flagship world show event from the entire series. Now in its 8th year, the show provides a platform for 2 days of intense discussion, debate and networking about the future of multi-platform apps.

To learn more visit or contact Lauren Farrow

To register as press, please visit:

Media Contact:
Jayne Garfitt
Account Director
Proactive PR
Tel: +44 (0)1636 812152

Social Media:

Source: RealWire

Britain's Largest and Fastest Growing Local Social Network Unites More Than 1.2 Million Neighbours Across UK

Wed, 14 Sep 2016 09 helps people use social networking to connect with their local community online and in real life

14 September 2016, London – Streetlife (, Britain’s largest and fastest growing local social network, is on a mission to build and rebuild local communities across the country as it reaches record numbers of members. With more than 1.2 million people already using the platform to connect and interact with their neighbours, 85 per cent of members say they feel that the platform has had a positive impact within their local community*; Streetlife is not just about connecting people online it is also about real world meetings. To accelerate its next stage of growth, the leading local social networking platform has also appointed mobile technology guru Limvirak Chea as its new CEO.

Chea explains, “People don’t communicate like they used to and social networks don’t necessarily bring people together physically. Streetlife really is different because it unites neighbours in the real world, not just virtually. Our members visit the site to discuss local news and exchange recommendations. Conversations started online often facilitate face to face meetings, whether that’s through starting a social group, volunteering for a local cause, or sharing skills and belongings with neighbours. Think of Streetlife as the place you go to find out and join in with what’s going on locally – this used to happen via conversations at the local café or corner shop, but times have changed.”

In 2011, a YouGov survey* commissioned by Streetlife found that 51 per cent of people describe the sense of community in their area as weak or non-existent. Streetlife’s goal is to use the power of social networking to change that. Four years on, a 2015 user survey** found that 60 per cent report feeling a greater sense of community spirit since joining Streetlife.

Chea, (ex-Eventbrite and Google) is set to steer the company through its next stage of growth and firmly believes that unlike many other social networks, Streetlife is about real world meetings.

Alongside its offering for residents across the nation, Streetlife provides a highly relevant platform for thousands of local businesses and community groups to connect with a targeted audience of locally-minded individuals; the site also hosts the official voices of councils and police forces.

As new CEO, Chea has been working closely with Streetlife founder Matthew Boyes during his transition to the role and on his strategic plans to prepare the company for international expansion. Boyes remains an integral part of the business, focused on driving product development.

Chea continued, “My biggest challenge in taking the business to the next stage will be to ensure that we retain our start up culture, British roots and ‘home-grown’ ethos, which are central to who we are as a brand. It’s not often that you come across such a large, engaged and collaborative community. The local focus naturally encourages transactional exchanges – we’re a ‘market network’, with people offering goods and skills, sharing recommendations, and local businesses promoting their services and joining the conversation.”

Notes to Editors:
USER DATA STATS AVAILABLE FOR STORIES: We are able to offer a wide range of user data on a variety of topics, which can be broken down demographically and by location. Whether you are looking for stories on lost cats, street parties, what people are talking about in a certain area etc. please get in touch for more details.

*Sources: YouGov, March 2011, commissioned by Streetlife and carried out online. Total sample size 2,226 adults; representative of all UK adults (18+).
**Streetlife User Survey 2015. Total sample size 7,900 adult members from active Streetlife communities across Britain. Survey conducted online.

IMAGES: high resolution images are available on request to accompany the story.


About Streetlife (
Streetlife is a free social network for neighbours, created to help people make the most of where they live and build stronger communities.

Britain’s largest and fastest growing social network, Streetlife is used by over 1.2 million residents, community groups, local authorities and businesses, to share local news, advice and recommendations; exchange belongings and skills with neighbours; discover local events and form real-world friendships.

Members are automatically connected to people and conversations based on their location, creating an open platform for every member of the community to be kept informed of, and to contribute to discussions about, practical local matters.

A privately funded limited company headquartered in London, Streetlife believes that business should be a force for good, and is proud to be a founding member of the B Corporation movement in the UK.

Source: RealWire

Einsatz von VXL Software Fusion EMM sorgt für Kostenersparnis bei Mobility Management

Tue, 13 Sep 2016 10

Manchester, Großbritannien Ab heute ist Fusion EMM (Enterprise Mobility Management), das neueste Produkt von VXL, einem führenden Entwickler für Software- und Hardwarelösungen, auf dem Markt erhältlich. Dabei handelt es sich um eine Software zur Mobilgeräteverwaltung von Android- und iOS-Geräten. Laut einer kürzlich durchgeführten Studie von Gartner macht der weltweite Marktanteil von Smartphones, die auf den Betriebssystemen Android oder iOS basieren, mehr als 99% aus.

Fusion EMM ist eine browserbasierte Lösung, die entweder als gehosteter Service eingesetzt oder in ein Firmennetzwerk integriert werden kann. Die neue Software erfüllt alle Anforderungen, die für eine End-to-End Verwaltung von Android- und iOS Tablets und/oder Smartphones erforderlich sind. Im Betrieb eingesetzte Geräte können damit ohne großen Aufwand von den IT-Abteilungen im Unternehmen gewartet sowie mit neuen Anwendungen oder Updates aufgerüstet werden. Aber auch mehr Schutz hinsichtlich der Zugriffsverwaltung auf interne Inhalte und der allgemeinen Gerätesicherheit wird geboten.

Fusion EMM ist eine ideale Ergänzung zu VXL´s Software Fusion UDM Premium, der Geräteverwaltungs-Suite für Desktops, Laptops und Thin Clients, die speziell für Unternehmen entwickelt wurde.

Gemäß der Aussage von Frank Noon, VXLs Vice President Worldwide Sales, wird mit Fusion EMM eine enorme Kostenersparnis im Bereich der Verwaltung von Mobilgeräten erzielt. „Grundsätzlich bietet Fusion EMM eine ganze Reihe von Funktionen, die über den Standard vergleichbarer Produkte hinausgehen“, so Noon und führt weiter aus: „Dabei legen wir viel Wert darauf, eine möglichst hohe Kosteneffizienz zu erreichen. Dies in Kombination mit der Anwendung unseres unbefristeten Lizenzmodells trägt zu einer Kostenersparnis in beträchtlichem Umfang für das gesamte Enterprise Mobility Management bei.“.

Fusion EMM unterstützt die aktuellen Versionen von iOS und Android auf Mobiltelefonen und Tablets.

Fusion EMM bietet demnach nicht nur eine effiziente Methode zur Verwaltung von Mobilgeräten und Sicherheit, sondern erweist sich auch als zeitsparende Lösung bei der aufwändigen Durchführung von Hardwarebestandsprüfungen in Unternehmen. Darüber hinaus hebt Noon die hohe Benutzerfreundlichkeit von Fusion EMM hervor: „Die Verwaltung von Geräten jeglicher Art gestaltet sich für gewöhnlich recht kompliziert und ist mit enormen Kosten- und Zeitaufwänden verbunden. Wir haben uns mit diesem Thema intensiv befasst und schließlich eine Lösung entwickelt, die es Administratoren ermöglicht, einen Großteil der Arbeit mit nur noch wenigen Klicks zu bewerkstelligen.“.

Fusion EMM ist in zwei Versionen erhältlich: die Gold-Version wird für US $39 pro Gerät angeboten, während die Platin-Version für den Preis von US $49 pro Gerät erhältlich sein wird. Rundum-Support für die Dauer eines Jahres können für beide Versionen zu einem erschwinglichen Preis dazu erworben werden.

„Für einige Unternehmen,” erklärt Noon „würde der Einsatz unserer Software in einer Kostenersparnis von 50% in der Mobilgeräteverwaltung resultieren. Wenn man hunderte oder gar tausende von Geräten zu verwalten hat, wäre solch eine Ersparnis natürlich beachtlich.“.

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Über VXL
Im Jahre 1976 gegründet hat sich VXL zum weltweiten Marktführer und Hersteller von Thin-, Zero-, und Cloud Client Geräten etabliert und bietet seinen Kunden eine hochwertige Produktpalette technisch ausgereifter Modelle, die auch höchsten Nutzeransprüchen in vollstem Umfang gerecht wird.

Die Geschäftsphilosophie von VXL basiert sowohl auf dem kompromisslosen Streben nach höchster Qualität als auch der Leidenschaft für die Erschaffung effizienter IT-Infrastrukturen, die Flexibilität, Sicherheit, Nutzerfreundlichkeit, aber auch Kosteneffizienz in sich vereinen und somit Unternehmen auf der ganzen Welt die Arbeitsprozesse im Betrieb um ein Vielfaches erleichtern.

Die VXL-Marke ‘Itona’, die sich besonders im Segment der Thin Clients auf internationaler Ebene bewährt hat, zeichnet sich durch die Integrierung des neusten SoC (System-on-Chip) und ihre dual/quad-core High-Performance Desktops, sowie den Xtona (Citrix zertifiziert) und Vtona (PCoIP VMware zertifiziert) basierenden Zero-Clients aus. Desweiteren steht die Marke für führende Softwarelösungen, wozu Fusion UDM Premium Device Manager™, Illumineye DS Suite (Digital Signage), und CloudDesktop™ PC Repurposing Software zählen.

VXL hat seinen Unternehmenssitz in Mumbai und unterhält eine Fertigungsstätte in Bangalore, dem “Silicon Valley” Indiens. Der US-Sitz des Unternehmens befindet sich in Houston, Texas, USA, während die europäische Geschäftszentrale in Manchester, Großbritannien ansässig ist. Spezialisierte Vertriebsniederlassungen sind hauptsächlich in den strategischen Zielmärkten wie Deutschland, Frankreich, Singapur und Dubai vertreten – seine Kundensupportzentren betreibt VXL in den USA, Europa sowie dem asiatisch-pazifischen Raum.

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Source: RealWire

VXL Software's Fusion EMM to cut the cost of mobility management

Tue, 13 Sep 2016 10

Manchester, United Kingdom Leading developer of software and hardware solutions, VXL, has today released Fusion EMM (enterprise mobility management), the company’s latest product – offering mobile device management for Android and iOS devices. Android- and iOS-based devices comprise just over 99% of the world market for smartphones, according to recent research by Gartner.

Fusion EMM is a browser-based solution which can be provided either as a hosted service, or installed on a company’s network. It is designed to provide end-to-end management of Android and iOS tablets and smartphones – enabling IT departments to easily provision devices, add or update applications, manage access to corporate content, strengthen device security and much more.

Fusion EMM complements VXL Software’s Fusion UDM Premium, the company’s device management suite for desktops, laptops and thin clients.

According to VXL’s VP for Worldwide Sales, Frank Noon, Fusion EMM can dramatically reduce the cost of managing mobile devices. “Fusion EMM typically offers more features than comparable products,” says Noon, “but at a far lower price-point. This, along with our perpetual licensing structure, can make a significant difference to the cost of enterprise mobility management.”

Fusion EMM supports recent versions of both iOS and Android on mobile phones and tablets.

Not only does Fusion EMM provide mobility management and security, it also helps organisations to speed up the accurate auditing of hardware inventory. Noon believes that Fusion EMM also scores highly in terms of its ease of use. “Managing devices of any type can be not only expensive, but also complex and time-consuming. We’ve worked hard so that administrators can do most things with just a few clicks.”

Fusion EMM is available in two versions, Gold – at US $39 per device – and Platinum – at US $49 per device – with annual support available on either at an affordable cost.

“For some companies,” says Noon, “this can cut their mobility management software costs in half. When you’re managing hundreds or thousands of devices, that’s a significant saving.”

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About VXL
Established in 1976, VXL is a global leader and manufacturer of thin-, zero- and cloud-client devices and supplies a high-quality range of high-specification models that are made to the most exacting standards.

This single-minded commitment to product quality is at the core of what VXL represents today, together with a passion to support companies around the world to successfully build efficient IT infrastructures that are flexible, secure, manageable and affordable.

VXL’s world-renowned ‘Itona’ brand of thin clients includes its latest SoC (System-on-Chip) and dual/quad core high-performance desktops, plus Xtona (Citrix-certified) and Vtona (PCoIP VMware-certified) zero clients – and leading software solutions, including: Fusion UDM Premium Device Manager™, Illumineye DS Suite (digital signage) and CloudDesktop™ PC repurposing software.

VXL’s corporate HQ is based in Mumbai and manufacturing facility in Bangalore, India’s ‘Silicon Valley’, with the Americas Group HQ based in Houston, Texas, USA, and the European HQ in Manchester, UK. Dedicated sales subsidiaries are also based in key strategic markets including Germany, France, Singapore and Dubai – and VXL’s customer support offices can be found in the USA, Europe and Asia Pacific.

For more information, email or please visit:

Source: RealWire