Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013

scale your social mediaWhat is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.

More importantly, you are also “giving back” to your online communities. Said differently, you are …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013
bake social into your app

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

#DearKen: Help Me Understand How, When & Where To Use Hashtags!

Topic: Social Media | Author: Ken Herron | Date: July 9, 2013

hashtag rulesWho knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …

Eurapp Project: Sizing And Stimulating Europe’s App Economy

Topic: Mobile Apps, Research | Author: Peggy Anne Salz | Date: July 4, 2013

Eurapp workshopThe explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. It’s easy to imagine that demand for …

NEW App Guide Brings Together Experts To Help You Make, Market & Monetize Mobile Apps

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: May 17, 2013
The Everything Guide to Mobile Apps ebook

The Everything Guide to Mobile Apps ebookWith mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide …

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013
Dearken social media to promote book

Dearken social media to promote bookYou should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …

Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies

Topic: Books, Research | Author: Peggy Anne Salz | Date: March 11, 2013
SAP Mobile Operator Service Guide 2013

SAP Mobile Operator Service Guide 2013What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is …

Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: February 19, 2013
mobile app engagement

mobile app engagementText messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage

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