Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement

Topic: Mobile Marketing, Uncategorized | Author: Cynthia Artin | Date: January 5, 2011

mobile givingA year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. The Haitian government also reported 230 thousand people died, 300 thousand were injured and 1 million were made homeless.

The earthquake also triggered a global response and a mobile awakening, moving mobile giving -- using our mobile phones to make donations to causes such as earthquake relief -- to the top of our minds and to the fore of the mobile industry agenda.

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