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Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: June 30, 2014

At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014

Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

Why Communication Can Make Or Break Your App Experience

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014

App communication experienceAs we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …

The Seven Dwarfs Of Social Media: What Marketers Need To Know

Topic: Social Media | Author: Peggy Anne Salz | Date: May 19, 2014

seven drawfs of social mediaSocial media marketing authority Ken Herron offers solid advice with a twist, comparing Disney’s Seven Dwarfs and the seven mainstream social networks: Facebook,  Instagram, LinkedIn, Pinterest, SlideShare, Twitter, YouTube — and ‘almost Dwarfs’ Google+ and Vine — sure to have a major impact on your business.

In this, the 100th episode (!) of the podcast series Mobile Presence on the …

Mapping The Hidden Cost Of Mobile Apps

Topic: Mobile Apps, Mobile Research | Author: Peggy Anne Salz | Date: May 9, 2014

alcatel-lucent mobile app rankings reportThe App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated ­— hence engaging — experience. Mobile apps, which demand bandwidth, eat battery life and devour data plans, are also generating costs that …

How To Win In Japan With Your Mobile App

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: April 14, 2014

Japan mobile gaming app ApponomicsJapanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world. To help you crack the Japanese market, and succeed, here’s a simple checklist.

But first allow me to update you on progress and exciting …

Mobile App Success: How Much Can It Really Cost?

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: February 18, 2014

apponomics app bookCountdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction with InMobi, the world’s largest independent mobile advertising company —provides best practices and tips from the industry experts to help you …

3 Trends That Will Transform Mobile Advertising

Topic: Mobile Marketing | Author: Christof Wittig | Date: December 20, 2013

2014 mobile advertising trendsAs many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be.  But from my perspective as both a venture capitalist and someone working in this space,  there’s good news: …

Mobile: Tracking From Promotion Through Purchase

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: December 5, 2013

mobile coupon tracking redemptionIn mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way through the point-of-sale to the purchase data outputs that show conversion. This data (THROUGH purchase) is clearly the ‘Data Nirvana’ marketers, brands and …

NEW: Mobile App Loyalty & CRM Report

Topic: Mobile Apps, Mobile Enterprise | Author: Peggy Anne Salz | Date: December 3, 2013

Gigaom report and special offerJust in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate with Gigaom Research, which I am extending to the MobileGroove community in Europe.

With a fast-growing and appealing customer base now utilizing mobile devices  — and specifically mobile apps …

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