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App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

Topic: Mobile Apps | Author: Thomas Kriebernegg | Date: April 4, 2017
entertainment and lifestyle apps

All apps are not created equal – so don’t make the mistake of applying a one-size-fits-all app marketing strategy to address your target your audience or achieve your marketing KPIs. An app marketing strategy that works for a gaming app will never work for business or productivity app – and the other way around. I take a look at the two most crowded and competitive app categories - Entertainment and Lifestyle apps – to show you the big differences and how you must factor them into your overall app marketing approach.

Massive Mobility Trends And How They Impact The Enterprise

Topic: Mobile Enterprise | Author: Paul Jarrett | Date: February 23, 2017
Mobility trends for the enterrpise

Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.

Use Your Soft Launch To Produce A Hit App

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: March 24, 2016

Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.

Cognitive Unites Mobile And Digital To Deliver Personal Experiences

Topic: Mobile Enterprise | Author: Peggy Anne Salz | Date: March 7, 2016

Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.

How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps, Mobile Enterprise | Author: David Lavenda | harmon.ie | Date: June 2, 2015

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

5 Steps To Shorten Your Mobile App Development Cycles

Topic: Mobile Apps | Author: Nolan Wright | Appcelerator | Date: May 28, 2015

We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.

High Time To Retool Your Pitch

Topic: Mobile Apps | Author: Dan Cohen and Isaac Applbaum | Date: January 7, 2015

With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.

Mobile Banking Apps: Convenience Triggers Shift In User Behavior

Topic: Mobile Apps | Author: Mobile Groove | Date: July 15, 2014

The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.

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