Podcasts

Image of Jessica Osorio, Lead, Mobile Growth at Mozilla

Topic: Mobile Engagement Author: Peggy Anne Salz

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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Image of Kelvin Saputra, Performance Marketing Manager, FinAccel

Topic: Mobile Engagement Author: Peggy Anne Salz

Learning About User Acquisition From One Of Indonesia’s Hottest Financial Services Apps

The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework.
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Image of Derrick Nguyen, Sr. Marketing Manager at Credit Sesame

Topic: Mobile Marketing Author: Peggy Anne Salz

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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Image of Faheem Saiyad, Business Development Manager, Interceptd

Topic: Mobile Marketing Author: Peggy Anne Salz

Stop Fraud Before It Starts

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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Image of Sami Khan, CEO & Co-Founder at Cerberus

Topic: Mobile Apps Author: Peggy Anne Salz

Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release?
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Topic: Mobile Marketing Author: Peggy Anne Salz

Winning Strategies To Help App Marketers In The Battle Against Mobile Ad Fraud

Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true).
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Image of Lior Barak, Managing Partner of Tale About Data

Topic: Mobile Marketing Author: Peggy Anne Salz

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak–Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges–to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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Image of Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap

Topic: Mobile Marketing Author: Peggy Anne Salz

The Cookie Crumbles–And People-Based Marketing Explodes

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and–more importantly–the capability to market to people, not platforms.
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Image of Erica Carter,_Marketing Manager_Ibotta

Topic: Mobile Marketing Author: Peggy Anne Salz

Powering Mobile Campaigns With Affiliate Marketing

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter– a Mobile Hero recognized for her app marketing achievements–to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Image of Dave Bell, Co-Founder, and CEO at Gummicube

Topic: Mobile Marketing Author: Peggy Anne Salz

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Apple allows in-app purchases to appear in app store search results, but are they really the new “gold mine” for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube–a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization–to talk about new developments impacting ASO.
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