Podcasts

Image of Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap

Topic: Mobile Marketing Author: Peggy Anne Salz

The Cookie Crumbles–And People-Based Marketing Explodes

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and–more importantly–the capability to market to people, not platforms.
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Image of Erica Carter,_Marketing Manager_Ibotta

Topic: Mobile Marketing Author: Peggy Anne Salz

Powering Mobile Campaigns With Affiliate Marketing

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter– a Mobile Hero recognized for her app marketing achievements–to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Image of Dave Bell, Co-Founder, and CEO at Gummicube

Topic: Mobile Marketing Author: Peggy Anne Salz

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Apple allows in-app purchases to appear in app store search results, but are they really the new “gold mine” for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube–a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization–to talk about new developments impacting ASO.
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Image of Kurt Geater, Mobile Marketing Manager at Groupon

Topic: Mobile Marketing Author: Peggy Anne Salz

Using A Strategy-First Mentality To Choose Your DSPs And Channels

Success can be its own worst enemy, which is why smart marketers mix it up and shift strategies to take advantage of new partners and new approaches. But what are useful guidelines to follow when choosing and vetting a DSP, and how many is too many?
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Image of Mario Arabov, Co-Founder & COO, Lama App

Topic: Mobile Apps Author: Peggy Anne Salz

LAMA Pioneers Interviews-As-A-Service To Make Us The Next Mass Media

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget).
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Image of Nadav Ashkenazy, VP Global Partnerships, ironSource

Topic: Mobile Commerce Author: Peggy Anne Salz

Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
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Image of Steffen Horst, CEO and Co-Founder of Symphonic Digital

Topic: Mobile Marketing Author: Peggy Anne Salz

Writing The Most Compelling Call-To-Action For Your Paid Search Ads

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing.
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Podcast with Dennis Becker CEO Mobivity

Topic: Mobile Commerce Author: Peggy Anne Salz

Innovative Strategies Help Restaurants And Retailers Thrive Online

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
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Image of Paul Mueller, CTO and Co-Founder of Adjust

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Is Coming To Mobile And Apps–Are You Ready?

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Farhad Divecha, Managing Director at AccuraCast

Topic: Mobile Marketing Author: Peggy Anne Salz

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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