Category: Podcast

Topic: Mobile Marketing Author: Peggy Anne Salz

Building up your personal brand and building out your app marketing footprint

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Thanks to streaming your audience listens to more music and podcasts than ever before. Data from 2017 reveals that users tune in for an average of 33 hours a week in the U.S. alone, and the momentum shows no signs of slowing. Little wonder that audio programmatic--the business benefits and the best ways to buy it--lead the list of hot advertising and marketing trends in 2019.
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Topic: Mobile Apps Author: Peggy Anne Salz

De-Bunking Popular Myths Around Mobile Ad Fraud With Adjust

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take.  Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Learning AR Storytelling from USA Today Network To Bring Audiences Deeper Into Your Content

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S.
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Topic: Mobile Apps Author: Peggy Anne Salz

Your App Reviews Are Pure Gold—So Start Mining Them For Insights

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews.
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Topic: Mobile Apps Author: Peggy Anne Salz

WeatherBug: Jump Head First Into In-App Header Bidding

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at WeatherBug, where he manages direct sales, programmatic partnerships, business development, growth, and more.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Why 2019 Could Mark A Massive Push To In-App Header Bidding

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the app publisher to offer up all of their inventory at once to all of their demand sources to get the best deal.
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Topic: Mobile Engagement Author: Peggy Anne Salz

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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Topic: Mobile Research Author: Peggy Anne Salz

2019 Trends: The Move From Tracking To Trust–And The Challenge Of Having Too Much Data

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy.
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