Category: Podcast

Topic: Mobile Engagement Author: Laura Coyle

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Topic: Mobile Apps Author: Laura Coyle

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Topic: Mobile Engagement Author: Laura Coyle

How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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Topic: Mobile Engagement Author: Laura Coyle

What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
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Topic: Mobile Commerce Author: Peggy Anne Salz

India’s Fastest-Growing Esports Platform Shares The Secret To Its Mobile Success

Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It’s a dynamic that gets a boost as more users in self-isolation look for ways to pass the time and earn money.
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Topic: Mobile Apps Author: Peggy Anne Salz

How COVID-19 Impacts Consumer Mobile App Use, Time Spent And Pastime Preferences

It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How MOVii Makes Personal Financial Services More Personal and Inclusive

App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty.
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Topic: Mobile Enterprise Author: Peggy Anne Salz

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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