With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media Inc.). The popular 285-page guide, is NOW available as an ebook through the Amazon online book stores. The Guide provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app. (You can also order the print book via Amazon and Barnes & Noble.)
Because producing a profitable mobile app requires companies to be experts in a wide variety of areas — ranging from app design and discovery, to app maintenance and mobile advertising — The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.
“In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app,” observes Jez Harper, CEO of Tús Nua Designs, an Irish app development business, and a chief contributor to the Guide. “Companies don’t have that luxury, but they also don’t miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the world’s leading experts in the app arena, to package everything you’ll need to know in order to turn a mobile app into a serious business.”
Mobile apps allow mobile commerce transactions, but — more importantly — they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets.
“Even first-time app developers instinctively know it’s no longer ‘enough’ just to develop a great mobile app,” notes social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. “To meet your download goals, it’s critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how.”
About The Everything Guide to Mobile Apps
The Everything Guide draws from the vast experience of its authors and the insights of more than 25 mobile technology professionals and practitioners to help organizations make and market their app with success. This roster of expert contributors includes: Akash Sureka, Hoopz; Alfred DeRose, Tego Interactive; Andrew Levy, Crittercism; Andy Bovingdon, Bango; Asif Khan, the Location Based Marketing Association; Chris Jones, CodeNgo; Daniel Appelquist, Blue Via; Derek Newell, Jiff; Ed Vause, Appromoter; Gary Schwartz, Impact Mobile; Helen Keegan, Heroes of the Mobile Fringe; Itay Gadot, Inneractive; James (Coops) Cooper, Mobyaffiliates; Jennifer Hiley; Jez Harper, Tús Nua Designs; Jonathan Kohl, Kohl Concepts, Inc.; Ken Herron, social marketer; Linda Daichendt, MTAM; Lisa Ciangiulli, Optism; Magnus Jern, Golden Gekko; Martin Rugfelt, Expertmaker; Martin Wilson, The Mobile Web Company; Matos Kapetenakis, VisionMobile; Matt Lutz, AppClover; Mike Anderson, Chelsea Apps Factory; Moshe Vaknin, YouAppi; Paolo de Santis, ChupaMobile; Paul Poutanen, Mob4Hire; Phil Hendrix, immr; Rimma Perelmuter, Mobile Entertainment Forum; Rob Woodbridge, untetherTV; Ryan Morel, Placeplay; Sam Chan, Wireless Industry Partnership; Scott Townsend, Urban Airship; Stu Arnott, Spark Inspires; Suzie Mitchell, Mitchell PR; Viki Zabala, Fiksu; and Yasmina Haryono, Fjord.