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Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

Eurapp Project: Sizing And Stimulating Europe’s App Economy

Topic: Mobile Apps, Research | Author: Peggy Anne Salz | Date: July 4, 2013

Eurapp workshopThe explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. It’s easy to imagine that demand for …

New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies

Topic: Books, Research | Author: Peggy Anne Salz | Date: March 11, 2013

SAP Mobile Operator Service Guide 2013What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is …

Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: February 19, 2013

mobile app engagementText messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage

Enterprises Need Mobile Apps Too; Tapping The Next BIG Market

Topic: Books, Mobile Enterprise, Research | Author: Peggy Anne Salz | Date: January 28, 2013

mobile enterprise mobile appsWhile the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my …

The Everything Guide To Mobile Apps For Developers, Businesses & Brands

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: November 14, 2012

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you …

NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: October 10, 2012

Achieving app impact Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to …

MobileGroove Catches The Wave; Wave Collapse Gets The ‘Groove’

Topic: Books, Mobile Marketing, Research | Author: Peggy Anne Salz | Date: September 18, 2012

MobileGroove catches the waveMobile is a tidal wave that is rocking the mobile marketing and advertising industry, moving brands to create comprehensive strategies that put mobile first. It’s a mobile mega-trend that has inspired me to collaborate with Joy Liuzzo — the president of Wave Collapse, who is perhaps best known for her milestone work and research at Insight Express — to deliver …

Dancing With Digital Natives Helps Brands Keep In Step

Topic: Books, Mobile Marketing, Research | Author: Peggy Anne Salz | Date: April 3, 2012

dancing with digital nativesMobile changes all of the rules, especially in marketing and advertising where the advance of mobile devices has moved brands to pursue conversions and conversations. While the end-game is about influencing us to take an action via our mobile devices that the marketing intended (typically making a purchase, or reacting positively to the campaign call-to-action to download an app, for example), the challenge is even greater when the target audience is the generation of Digital Natives.

These hyper-connected and super-social individuals expect (even demand) marketers to conduct conversations with them and — more importantly — listen to their responses. And advertising they are delivered must match the context of what matters most to these Millennials: their lives, their experiences, their networks and their worlds.

New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn

Topic: Mobile Apps, Research | Author: Peggy Anne Salz | Date: March 23, 2012

unsatisfactory customer service appsWhat do we really want from our branded, self-service mobile apps? The numbers tell a mixed story. Usage data shows we appreciate instant access to the companies we do business with via mobile apps aimed at taking the heavy lifting out of resolving customer service issues and questions. Meantime, a raft of reports suggests the appeal of instantly downloading the latest apps is losing its luster.

But rather than speculate about consumer attitudes toward customer service apps Nuance teamed up with Vocalabs to find out what consumers really think about their self-service apps. The findings are a wake up call for companies everywhere.

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