As seen on

5 Data Points You Need To Know: IDC, Meredith Mediaroom, Juniper, Guohe & Adobe

Topic: Mobile Research | Author: èclat Marketing | Date: May 18, 2012

mobile data pointsA new report from IDC is betting high on HTML5, concluding that it will be a MAJOR factor in mobile development during the next 5 to 10 years.

  • By 2013, there will be more than 1 billion HTML5-capable browsers in use throughout the world, and applications for these browsers will be created by 2 million HTML Web developers.
  • Over 80

Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video

Topic: Mobile Apps, Mobile Research | Author: Jeff Hasen | Date:

mobile videoMobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. It’s often a confusing decision for marketers to make, and the right choice depends on …

5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research

Topic: Mobile Research | Author: èclat Marketing | Date: May 11, 2012

mobile data pointsA new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet.

  • Total global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP.
  • The report also found that 2012 will be the first year that non-messaging

5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity

Topic: Mobile Research | Author: èclat Marketing | Date: May 4, 2012

mobile data pointsDuring the Internet World 2012 mobile conference in London, investors were split down the middle when asked if they would invest more in mobile (rather than online and traditional media) to reach sports fans and enthusiasts.

  • The straw poll of 100 attendees at the show conducted by affilinet found that 65 percent of respondents felt mobile, online and offline would

1 2 3