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Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: August 21, 2012

With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination.

Significantly, travel brands — from booking agents, to hotels and resorts, to cruise lines and airlines, to tourist attractions and tourism boards, to regional transit …

Why Mobile Marketers Must Sharpen Focus On Digital Mom

Topic: Mobile Marketing, Mobile Research | Author: Lisa Ciangiulli | Date: July 27, 2012

digital moms mobile marketingDigital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to …

Mobile App Developers: Know Your Boomers

Topic: Mobile Apps, Mobile Research | Author: Suzie Mitchell | Date: July 19, 2012

baby boomers mobile appsWhy are so many mobile developers so blind to the Boomer opportunity? Is it because they believe that Boomers — people born from 1946-1964 — are so far behind the times that they cannot possibly appreciate ‘shiny shiny’ apps let alone invest in the smartphones to deliver the experience? Suzie Mitchell ‘knows’ Boomers and shows why mobile developers need to …

5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo

Topic: Mobile Research | Author: èclat Marketing | Date: June 22, 2012

mobile data pointsIs texting more important than chocolate?

Yes – it is! A survey looking at our mobile communications and social networking behavior —conducted by YouGov and commissioned by Tyntec, a global mobile interaction specialist  — shows that the vast majority of young adults would happily live without basic necessities than give up their texting habits.

• 71 percent said they would …

Leveraging Our Real-World Mobile Behavior To Deliver Real Results

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: June 15, 2012

mobile audience targetingMobile is redefining our daily lives and mobile behavior, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands can best achieve contextual relevance (by delivering the right ad at the right place or time). But …

5 Mobile Data Points You Need To Know: Strategy Analytics, Street Fight, StrongMail, Carlisle & Gallagher, Research2Guidance

Topic: Mobile Research | Author: èclat Marketing | Date: June 8, 2012

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.

• The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM …

Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!

Topic: Mobile Commerce, Mobile Research | Author: Joy Liuzzo | Date: June 7, 2012

Mobile ShowroomingMobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers …

5 Mobile Data Points You Need to Know: Adsmobi, Inneractive, AT&T, Rythm NewMedia & eMarketer

Topic: Mobile Research | Author: èclat Marketing | Date: June 1, 2012

eclat mobile data pointsThe Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. The forecast — which is based on the data provided by research company mobileSQUARED  — shows that the “continued rise in smartphones is …

Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: May 30, 2012

 

tablet devicesShift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter …

5 Mobile Data Points You Need To Know: xAD, Nielsen, IAB, Chetan Sharma & Mogreet

Topic: Mobile Research | Author: èclat Marketing | Date: May 25, 2012

mobile data pointsThe majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.

  • 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
  • Overall, the secondary action rate stood