Mapping The Hidden Cost Of Mobile Apps

Topic: Mobile Apps, Mobile Research | Author: Peggy Anne Salz | Date: May 9, 2014

alcatel-lucent mobile app rankings reportThe App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated ­— hence engaging — experience. Mobile apps, which demand bandwidth, eat battery life and devour data plans, are also generating costs that …

How Mobile Powers New, Engaging Publishing Models

Topic: Books, Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: November 18, 2013
mobile the great connector

mobile the great connectorMobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and physical worlds. In this new role, where mobile has become the “connective tissue,” it gives an entirely new dimension …

Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire

Topic: Mobile Research | Author: Lisa Ciangiulli | Date: December 7, 2012

A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found …

Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey

Topic: Mobile Research | Author: èclat Marketing | Date: November 30, 2012
mobile stats you need to know

mobile stats you need to knowFamously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales – Thanksgiving. According to a recent reports by IBM, 2012 saw mobile traffic grow by more than 67 percent, with Thanksgiving turning out to be a huge shopping success …

Mobile Stats You Need To Know: @eMarketer @NiemanLab @Google @BostInnovation

Topic: Mobile Research | Author: Lisa Ciangiulli | Date: November 5, 2012
mobile stats

mobile statseMarketer has forecasted the growth of the US mobile payments transactions over the next four years. They believe that the annual mobile payments transactions value will increase from approximately $640 million this year to a whopping $62 billion by 2016. That is an average increase of about 230 percent or total growth of 9,600 percent over the next four years. …

Mobile Ad Spend Climbs, Targeting Gets More Precise: SMART Report

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: October 18, 2012
Millennial Media SMART report

Millennial Media SMART reportSmartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel. In the U.K., for example, where smartphone penetration is now nearly 60 percent, the IAB (Internet Advertising Bureau) reports that mobile advertising is on a “meteoric rise,” growing 132 percent to reach GBP 181.5 million in …

Mobile Driving News Consumption, Participation & “Reporting”

Topic: Mobile Marketing, Mobile Research | Author: Jeff Hasen | Date: October 8, 2012

As a former journalist, I have more than casual interest in how news is gathered, delivered, and consumed in this mobile age. Regular readers will know my passion for the truth and I have loudly argued against the notion that a “witness” is a “reporter”, capturing this in several posts including this one. In my view, reporters are trained and …

ANALYSIS: Entertainment Marketers Harness Cross-Platform To Drive Commerce

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: September 20, 2012

Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention.  They have to …

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: September 14, 2012
Apple Mobile Ad Impressions Increase

Apple Mobile Ad Impressions IncreaseThe new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …

3 Multiscreen Data Points You Need To Know From @Google, @BNCollegeMktg & @AdWeek

Topic: Mobile Research | Author: èclat Marketing | Date: September 7, 2012
eclat mobile data points

eclat mobile data pointsHow many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial on TV for a new car, and then used your tablet to search for the specs and see it in action?  The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,

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