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4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing

Topic: Mobile Marketing | Author: A. Troy Brown | Date: May 17, 2012

mutlicultural digital mobile marketingHow can brands and marketers address a multicultural audience? A. Troy Brown draws from primary demographic research and years of implementing award-winning, integrated Digital/Social/Mobile (DSM) campaigns for big brands such as Pepsi, Hennessy, Apple, Allstate, Ford and Best Buy to provide key insights on emerging trends, purchasing decisions, and technology adoption among diverse audiences.

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There’s no shortage …

Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient Consumers

Topic: Mobile Marketing | Author: Joy Liuzzo | Date: April 26, 2012

mobile sentient being backlashLocation data and location-aware sensors. At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. At another, it’s a technique that (if wielded improperly)  can move consumers to distrust the mobile channel and shut the door to the mobile advertising and apps it delivers. Joy Liuzzo tracks recent …

March Madness Means More Mobile & Multiscreen Multitasking

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: April 20, 2012

march madness on mobileA raft of recent reports reveal how we engage with our mobile devices (and tablets) while watching TV, but research released today shows that our appetite for multi-screen access might be greatest during live events where having a bird’s-eye view into everything (the event, the action, the background facts and stats, and the latest news and updates) delivers us a …

Digital Natives Are Distracted; Why Marketers Have To Think Here, Now & Bite-Sized

Topic: Mobile Marketing | Author: Michelle Manafy | Date: April 17, 2012

The right content (or advertising) delivered to the right person in the right context. Mobile makes it possible, but a new study throws a discomforting variable back into this perfect equation. Digital Natives are multi-tasking to the max, making it harder than ever for content companies and brands owners to delight their customers for more than minutes at a stretch. …

Learning From Leading Marketers & Markets To Map Mobile Strategy

Topic: Mobile Marketing | Author: Jeff Hasen | Date: April 13, 2012

global mobileMobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part …

Dancing With Digital Natives Helps Brands Keep In Step

Topic: Books, Mobile Marketing, Research | Author: Peggy Anne Salz | Date: April 3, 2012

dancing with digital nativesMobile changes all of the rules, especially in marketing and advertising where the advance of mobile devices has moved brands to pursue conversions and conversations. While the end-game is about influencing us to take an action via our mobile devices that the marketing intended (typically making a purchase, or reacting positively to the campaign call-to-action to download an app, for example), the challenge is even greater when the target audience is the generation of Digital Natives.

These hyper-connected and super-social individuals expect (even demand) marketers to conduct conversations with them and — more importantly — listen to their responses. And advertising they are delivered must match the context of what matters most to these Millennials: their lives, their experiences, their networks and their worlds.

Three Quick Tips To Monetize Your Mobile App

Topic: Mobile Apps, Mobile Marketing | Author: Hillel Fuld | Date: March 29, 2012

3 quick app tipsThe avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. A great app is a good start, but developers determined to build a serious business also need a solid monetization strategy. Hillel Fuld shares three tips aimed at generating more clicks and — ultimately— more revenues.


Most mobile app developers have realized that earning a living from their activities is no walk in the park. Not every app achieves the success of Angry Birds, Cut the Rope, or Fruit Ninja. Putting aside the issue of getting a mobile app discovered and downloaded, developers, especially on Android, are finding it increasingly difficult to generate any significant revenue from their apps.

SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers Lost

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: March 16, 2012

SXSW geo-location services buzzEvolution, not revolution. That is what I witnessed first-hand as I walked around South By Southwest (SXSW) , the festival and conference hailed as a breeding ground for new ideas and creative technologies.

In 2010, the Next Big Thing was location-based social networking, a mobile-megatrend CNN reminds us was led by the likes of Foursquare and Gowalla. Last year it was all about group messaging services such as GroupMe or Beluga. And this year the excitement is all about "ambient location" and "social discovery" — a new category of interaction that brings together all the GPS-enabled mobile apps that run in the background on our devices and alert us when like-minded people are nearby.

Finance & Health Verticals Increase Mobile Advertising Spend: Millennial Media Report

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: March 15, 2012

MM-SMART-coverMobile is fast becoming the device we reach to for advice and assistance throughout our daily routine, so it's little wonder that verticals such as Health & Fitness and Finance ­ are stepping up mobile advertising activities and spend.

It's a massive mobile advertising trend that marked 2011, and sure to gain additional momentum in 2012, according to the 2011 Year In Review SMART report (Scorecard for Mobile Advertising Reach and Targeting).

#MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?

Topic: Mobile Marketing, Social Media | Author: Jeff Hasen | Date: March 2, 2012

twitter facebook mobileFacebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate.

Twitter’s “news'” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online.

To understand the importance of this week's announcement, Twitter reminds us that Promoted Products have already been a part of our mobile experience. In fact, Promoted Trends and Promoted Tweets in search have been available on Twitter for iPhone, Twitter for Android and the mobile web ( for some time. Additionally, Promoted Accounts and Promoted Tweets in the timeline have been available on the mobile Web for several months.

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