As seen on

ANALYSIS: Entertainment Marketers Harness Cross-Platform To Drive Commerce

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: September 20, 2012

Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention.  They have to …

MobileGroove Catches The Wave; Wave Collapse Gets The ‘Groove’

Topic: Books, Mobile Marketing, Research | Author: Peggy Anne Salz | Date: September 18, 2012

MobileGroove catches the waveMobile is a tidal wave that is rocking the mobile marketing and advertising industry, moving brands to create comprehensive strategies that put mobile first. It’s a mobile mega-trend that has inspired me to collaborate with Joy Liuzzo — the president of Wave Collapse, who is perhaps best known for her milestone work and research at Insight Express — to deliver …

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: September 14, 2012

Apple Mobile Ad Impressions IncreaseThe new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …

Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: August 21, 2012

With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination.

Significantly, travel brands — from booking agents, to hotels and resorts, to cruise lines and airlines, to tourist attractions and tourism boards, to regional transit …

Why Mobile Marketers Must Sharpen Focus On Digital Mom

Topic: Mobile Marketing, Mobile Research | Author: Lisa Ciangiulli | Date: July 27, 2012

digital moms mobile marketingDigital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to …

MMA Mobile Marketing Forum Serves Up Hard Data & Deep Insights

Topic: Mobile Loyalty, Mobile Marketing | Author: Jeff Hasen | Date: June 18, 2012

MMA serves mobile marketing insightsThe meaty MMA Mobile Marketing Forum in New York City treated us to a hearty helping of insights and key learnings, actionable information that makes this an important industry event. Last week the Forum addressed tough questions around privacy and debated the disparity between the people spend on their mobile devices – 10 percent of all hours on all media, …

Leveraging Our Real-World Mobile Behavior To Deliver Real Results

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: June 15, 2012

mobile audience targetingMobile is redefining our daily lives and mobile behavior, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands can best achieve contextual relevance (by delivering the right ad at the right place or time). But …

5 Ways To Increase Your Mobile Web Traffic

Topic: Mobile Marketing | Author: Annette Tonti | Date: June 4, 2012

DecisionsMobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely

D10: Money Follows Mobile (In Time), Meeker Says

Topic: Mobile Marketing | Author: Jeff Hasen | Date: June 1, 2012

mobile monetizationWhere is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy.

Facebook — the leader in the combined power of mobile and social ­— has …

Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: May 30, 2012

 

tablet devicesShift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter …

1 2 3 4 12