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NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: January 10, 2011

Laura MarriottToday we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura's take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies.

I caught up with Laura to discuss her view of the market (she predicts exponential growth of mobile codes and some agreement around methodology and standards) and get the inside track on progress with recent partnerships (including an update on the the tie-up with Buongiorno).

More Verticals More Active In Mobile Marketing; But Don’t Get Blinded By More Connected Devices

Topic: Mobile Marketing | Author: Jeff Hasen | Date: January 7, 2011

marketer focus for 2011This week’s Consumer Electronics Show (CES) was billed as an introduction of new products. But what's really new? And -- more importantly -- what really matters?

With more than 80 tablets introduced in Las Vegas, some called it a tabletpalooza. However, many of the products are destined to be loozas (losers). This should be a warning to marketers that have been (in my opinion) ill-advised to spend their time and resources trying to reach consumers (and engage with them) via these second, third and fourth-tier tablets devices.

Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement

Topic: Mobile Marketing, Uncategorized | Author: Cynthia Artin | Date: January 5, 2011

mobile givingA year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake. The Haitian government also reported 230 thousand people died, 300 thousand were injured and 1 million were made homeless.

The earthquake also triggered a global response and a mobile awakening, moving mobile giving -- using our mobile phones to make donations to causes such as earthquake relief -- to the top of our minds and to the fore of the mobile industry agenda.

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