How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016
mobile bridges digital and physical worlds

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

3 Trends That Will Transform Mobile Advertising

Topic: Mobile Marketing | Author: Christof Wittig | Date: December 20, 2013

2014 mobile advertising trendsAs many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be.  But from my perspective as both a venture capitalist and someone working in this space,  there’s good news: …

Mobile: Tracking From Promotion Through Purchase

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: December 5, 2013

mobile coupon tracking redemptionIn mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way through the point-of-sale to the purchase data outputs that show conversion. This data (THROUGH purchase) is clearly the ‘Data Nirvana’ marketers, brands and …

How Mobile Powers New, Engaging Publishing Models

Topic: Books, Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: November 18, 2013
mobile the great connector

mobile the great connectorMobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and physical worlds. In this new role, where mobile has become the “connective tissue,” it gives an entirely new dimension …

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Topic: Media, Mobile Marketing | Author: Peggy Anne Salz | Date: December 21, 2012
Michael Becker MMA

Michael Becker MMA

In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and …

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