Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Apps Author: Laura Coyle

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.

Topic: Mobile Engagement Author: Laura Coyle

How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Shift Marketing Strategy To Acknowledge New Reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.

Topic: Mobile Engagement Author: Laura Coyle

What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.

Topic: Mobile Marketing Author: Peggy Anne Salz

How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19

These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.

Topic: Mobile Marketing Author: Peggy Anne Salz

Beware of Funnel Vision: Use Data to Navigate the New Marketing Norms

You’ve heard it a thousand times: Fill the funnel, see what happens, and segment later. That strategy can fly or it can fail, but is it worth the risk—especially now, when everything marketers thought they knew about their customers is changing?
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Topic: Mobile Marketing Author: Peggy Anne Salz

The Data is in the Details When it Comes to Testing Ad Creative

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large batch of ads in 15 …

Topic: Mobile Marketing Author: Peggy Anne Salz

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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