Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …

Topic: Mobile Marketing Author: Peggy Anne Salz

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success is the result of a …

Topic: Mobile Marketing Author: Peggy Anne Salz

Inside Quartz’ obsessive approach to email newsletters

With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit

Topic: Mobile Apps Author: Peggy Anne Salz

The scary truth about SDK spoofing and how to watch your back against ad fraud

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Topic: Mobile Marketing Author: Peggy Anne Salz

The simple formula that works for The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times has gone one better, establishing …

Topic: Mobile Engagement Author: Peggy Anne Salz

Harnessing data and daring to make the right connections for your mobile app

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both digital and apps—but it’s also

Topic: Mobile Marketing Author: Peggy Anne Salz

Why many mobile ad experiences fail and how to make yours work

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad experiences don’t only …

Topic: Mobile Marketing Author: Peggy Anne Salz

Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement

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Topic: Mobile Marketing Author: Peggy Anne Salz

Mastering Social Platforms And Influence To Make Sure Your Mobile Apps Trend

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Topic: Mobile Marketing Author: Peggy Anne Salz

How Brands Can Harness Empathy Marketing To Create Customer Connection

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