Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Apps Author: Peggy Anne Salz

The scary truth about SDK spoofing and how to watch your back against ad fraud

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Topic: Mobile Marketing Author: Peggy Anne Salz

Why many mobile ad experiences fail and how to make yours work

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad experiences don’t only …

Topic: Mobile Marketing Author: Peggy Anne Salz

Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement

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Topic: Mobile Marketing Author: Peggy Anne Salz

Mastering Social Platforms And Influence To Make Sure Your Mobile Apps Trend

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Topic: Mobile Marketing Author: Peggy Anne Salz

How Brands Can Harness Empathy Marketing To Create Customer Connection

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Topic: Mobile Apps Author: Peggy Anne Salz

Adapting Professional Sports Training To Up Your App Marketing Game

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Topic: Mobile Marketing Author: Peggy Anne Salz

The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most

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Topic: Mobile Marketing Author: Peggy Anne Salz

Removing The Friction From Content Access To Ignite Engagement At Forbes

Content companies under pressure experiment with new formats and technologies in search of new ways to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Lewis D’Vorkin, Forbes Chief Product Officer, is pursuing a comprehensive strategy to accomplish both. I catch up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.

Topic: Mobile Marketing Author: Peggy Anne Salz

How New Consumer Data Marketplaces Are Changing Advertising — Forever

The news that Spanish telecoms giant Telefónica is gearing up to launch a platform that will "let clients know what data Internet firms have, so the client can decide what to do with them," can be read as a move by the telco to get a leg up on the likes of Amazon, Facebook, and Google--which have the edge in the data trade. It's just one event in a flurry of activity as companies race to harness data owned by others to enable more contextually relevant and effective advertising--thus enabling brands and marketers to communicate with consumers in a way that produces positive results and deepens engagement.