Category: Mobile Marketing

Delivering us brand messages, interactions and offers on our mobile devices

Topic: Mobile Marketing Author: Peggy Anne Salz

Why many mobile ad experiences fail and how to make yours work

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad experiences don’t only…

Topic: Mobile Marketing Author: Peggy Anne Salz

The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most

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Topic: Mobile Marketing Author: Peggy Anne Salz

Removing The Friction From Content Access To Ignite Engagement At Forbes

Content companies under pressure experiment with new formats and technologies in search of new ways to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Lewis D’Vorkin, Forbes Chief Product Officer, is pursuing a comprehensive strategy to accomplish both. I catch up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.

Topic: Mobile Marketing Author: Peggy Anne Salz

How New Consumer Data Marketplaces Are Changing Advertising — Forever

The news that Spanish telecoms giant Telefónica is gearing up to launch a platform that will "let clients know what data Internet firms have, so the client can decide what to do with them," can be read as a move by the telco to get a leg up on the likes of Amazon, Facebook, and Google--which have the edge in the data trade. It's just one event in a flurry of activity as companies race to harness data owned by others to enable more contextually relevant and effective advertising--thus enabling brands and marketers to communicate with consumers in a way that produces positive results and deepens engagement.

Topic: Books Author: Peggy Anne Salz

Mobile: The Great Connector (Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness, Vol. 2, 2016)

In Volume 2 of this resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), we explore how location data and context are coming together to enhance the entire marketing cycle. From strategies to re-imagine and hyper-personalize the customer experience, to ways brands can use mobile to super-charge offers linked to consumer context, this resource helps marketers choose the appropriate channels and approaches that will allow them to satisfy people’s growing requirement for personalized and relevant brand communications in the “mobile moment.”

Topic: Mobile Marketing Author: Peggy Anne Salz

Adsquare Layers Location Context On Mobile Audience Segmentation

Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can 'listen' to the data signals that indicate user intent.

Topic: Mobile Marketing Author: Christof Wittig

3 Trends That Will Transform Mobile Advertising

2014 mobile advertising trendsAs many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be.  But from my perspective as both a venture capitalist and someone working in this space,  there’s good news: …

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile: Tracking From Promotion Through Purchase

mobile coupon tracking redemptionIn mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way through the point-of-sale to the purchase data outputs that show conversion. This data (THROUGH purchase) is clearly the ‘Data Nirvana’ marketers, brands and …

Topic: Media Author: Peggy Anne Salz

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Michael Becker MMA

In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and …