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How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

3 Trends That Will Transform Mobile Advertising

Topic: Mobile Marketing | Author: Christof Wittig | Date: December 20, 2013

2014 mobile advertising trendsAs many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative platform we know it can be.  But from my perspective as both a venture capitalist and someone working in this space,  there’s good news: …

Mobile: Tracking From Promotion Through Purchase

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: December 5, 2013

mobile coupon tracking redemptionIn mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way through the point-of-sale to the purchase data outputs that show conversion. This data (THROUGH purchase) is clearly the ‘Data Nirvana’ marketers, brands and …

How Mobile Powers New, Engaging Publishing Models

Topic: Books, Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: November 18, 2013

mobile the great connectorMobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and physical worlds. In this new role, where mobile has become the “connective tissue,” it gives an entirely new dimension …

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Topic: Media, Mobile Marketing | Author: Peggy Anne Salz | Date: December 21, 2012

Michael Becker MMA

In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and …

Mobile: More Than Roll Of Dice For Caesars Las Vegas

Topic: Mobile Marketing | Author: Jeff Hasen | Date: December 17, 2012

caesars mobile startegyCaesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to …

How Much Mileage Is REALLY Left In SMS?

Topic: Mobile Marketing | Author: Lisa Ciangiulli | Date: December 14, 2012

mileage in SMSWhat would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer with the Sema Group sent the first text to Richard Jarvis of Vodafone. After an estimated 40 trillion texts later, a world without texting …

Mobile Ad Spend Climbs, Targeting Gets More Precise: SMART Report

Topic: Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: October 18, 2012

Millennial Media SMART reportSmartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel. In the U.K., for example, where smartphone penetration is now nearly 60 percent, the IAB (Internet Advertising Bureau) reports that mobile advertising is on a “meteoric rise,” growing 132 percent to reach GBP 181.5 million in …

Mobile Driving News Consumption, Participation & “Reporting”

Topic: Mobile Marketing, Mobile Research | Author: Jeff Hasen | Date: October 8, 2012

As a former journalist, I have more than casual interest in how news is gathered, delivered, and consumed in this mobile age. Regular readers will know my passion for the truth and I have loudly argued against the notion that a “witness” is a “reporter”, capturing this in several posts including this one. In my view, reporters are trained and …

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