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Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

Using Mobile To Ask, Listen & Boost Customer Loyalty

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: November 29, 2012

permission mobile marketing CRMIn mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key …

Mobile Insider Summit Takeaways Marketers Need To Know

Topic: Mobile Loyalty | Author: Jeff Hasen | Date: August 24, 2012

mobile insider summitTwo massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty.

Wells Fargo & Company, a financial services company with $1.3 trillion in assets, serves one in three households in the U.S. More than 10 percent of its 70 …

MMA Mobile Marketing Forum Serves Up Hard Data & Deep Insights

Topic: Mobile Loyalty, Mobile Marketing | Author: Jeff Hasen | Date: June 18, 2012

MMA serves mobile marketing insightsThe meaty MMA Mobile Marketing Forum in New York City treated us to a hearty helping of insights and key learnings, actionable information that makes this an important industry event. Last week the Forum addressed tough questions around privacy and debated the disparity between the people spend on their mobile devices – 10 percent of all hours on all media, …

ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: May 14, 2012

New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to …

SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: March 13, 2012

SoLoMoOn the heels of SXSW it's clear that SoLoMo is a fact, not a fad. I catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious consumers as well as celebrities. The company doesn't just get So Lo Mo -- it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year -- so watch this space.

BJ, a champion of SoLoMo and an authority on the ways companies can and should harness mobile and location to super-charge Social CRM, spoke at dozens of industry events in the last year, where he discussed the importance of moving beyond mobile integration of loyalty and rewards programs to really understanding the emotions consumers feel and want to express as they engage with brands on this deeply personal level.

The approach certainly delivers results. This last year went on record as the "greatest growth" year in the history of the 24-year old brand. The brand —whose popularity has grown largely by word of mouth — is a veteran when it comes to customer engagement and social media marketing. Beyond U.S. growth, Tasti D-Lite is also expanding internationally, opening locations in Mexico, Australia and the United Arab Emirates.

An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition

Topic: Mobile Commerce, Mobile Loyalty, Mobile Marketing | Author: John Stevens | Date: February 16, 2012

mobile customer retentionThe holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy.

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Shopping will never be the same. A number of reports show that people rely on mobile every step of the consumer journey. Equally mobile search continues to play a huge part in our lives. A recent Performics survey of 502 U.S, residents who use mobile phones to search the web at least once a week revealed that a whopping 75 percent of consumers report mobile search makes their lives easier. Specifically, 63 percent said access to mobile search has changed the way they gather information, and 32 percent said they use search more on their mobile devices than they do on their personal computers.

Thinking Human: Mobile Marketing Tips To Ensure Lasting Engagement

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: February 3, 2012

talking humanIn this new series we bring you the best and brightest of the executives and contributors making the new International Journal of Mobile Marketing (IJMM) a must-read resource, beginning with Mihai Vlad, Head of Audience Management & Insight at Optism, who provides insights into the very human approaches proven to boost engagement between brands and the people who have opted in to receive their messages.

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People are mobile, and mobile is part of who they are. But mobile is not just a device. It's our 'default' state. In a networked, wired-up world where 5.6 billion people are connected to each other by a mobile device, mobile also allows us

Has Yahoo Missed The Mobile Boat?

Topic: Mobile Loyalty, Mobile Marketing | Author: Jeff Hasen | Date: September 9, 2011

missing the targetThis week Yahoo's board fired CEO Carol Bartz, news that rocked the industry and has some debating if the company's inability to choose between being a media company or a technology provider is to blame. I think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind?

We’ll likely never know the answer. But it’s safe to say that Yahoo's disjointed mobile strategy was largely responsible for the board's decision to oust Bartz.

Rory Sutherland Tells Mobile Marketers: Focus On Value Exchange & Consumer Experience

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: September 7, 2011

mobile mindsetRory Sutherland, Vice Chairman of Ogilvy Group and self-proclaimed "fan" of text messaging -- advises marketers to focus on what matters most: getting the value exchange right.

There are no easy answers, but there are some questions that will help produce them. Ask yourself: "Would this [marketing/approach] annoy me?". That's a good start. "There are just basic rules of etiquette. You use different media judiciously and the ability to do that intelligently is one mark of a mature and intelligent service brand."