Massive Mobility Trends And How They Impact The Enterprise

Topic: Mobile Enterprise | Author: Paul Jarrett | Date: February 23, 2017
Mobility trends for the enterrpise

Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.

Cognitive Unites Mobile And Digital To Deliver Personal Experiences

Topic: Mobile Enterprise | Author: Peggy Anne Salz | Date: March 7, 2016
connecting the dots in mobile and digital

Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.

Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps, Mobile Enterprise | Author: David Lavenda | harmon.ie | Date: June 2, 2015
enterprise app-ocalypse

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

NEW: Mobile App Loyalty & CRM Report

Topic: Mobile Apps, Mobile Enterprise | Author: Peggy Anne Salz | Date: December 3, 2013

Gigaom report and special offerJust in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate with Gigaom Research, which I am extending to the MobileGroove community in Europe.

With a fast-growing and appealing customer base now utilizing mobile devices  — and specifically mobile apps …

Enterprises Need Mobile Apps Too; Tapping The Next BIG Market

Topic: Books, Mobile Enterprise, Research | Author: Peggy Anne Salz | Date: January 28, 2013
mobile enterprise mobile apps

mobile enterprise mobile appsWhile the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my …

Chetan Sharma Mobile Breakfast Series Comes To London Friday

Topic: Mobile Enterprise | Author: Peggy Anne Salz | Date: June 25, 2012
Chetan Sharma Mobile breakfast series

Chetan Sharma Mobile breakfast series Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma­— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, …

CTIA Highlights Mobile’s Role In Healthcare; Why Bandwidth Equals Well-Being

Topic: Mobile Enterprise | Author: Jeff Hasen | Date: March 25, 2011

mobile medicineAlways wary of those who hype the benefits of mobile, I was struck by the keynotes I heard at the CTIA Wireless Show and the assertions that mobile is dramatically improving healthcare and key to keeping the U.S. competitive in global business.

The keynote delivered by Julius Genachowski, the chairman of the Federal Communications Commission, was direct. In his view, the U.S. faces fierce battles for mobile innovation leadership.

ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health

Topic: Mobile Enterprise, Uncategorized | Author: Cynthia Artin | Date: January 14, 2011

Kurt MuellerIn 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising, a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.

Mobile is at the core of an increasing number of healthcare services and solutions. This trend is hardly surprising considering how online technology has already impacted the relationship between the pharma industry and physicians, and - more importantly - the interaction between healthcare professionals and their patients.

MHEALTH: Mobile Lab On A Chip Improving Diagnostics & Building The Ecosystem

Topic: Mobile Enterprise | Author: Cynthia Artin | Date: January 6, 2011

Editor's note: We kick off regular and in-depth coverage of how mobile is transforming health care and treatment in developed and developing markets with Dr. Phillip Olla, a visionary and entrepreneur creating an ecosystem that leverages mobile devices and networks to improve diagnosis and treatment.

The mobile revolution has been hailed as the enabling force for emerging markets and developing countries to become more active participants in the global economy. Given the right tools and environment, people can harness mobile technology to leapfrog more developed countries, creating services that address local problems and issues, and ultimately close the digital divide.