Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Laura Coyle

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Topic: Mobile Engagement Author: Laura Coyle

How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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Topic: Mobile Engagement Author: Laura Coyle

What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Jerry.ai Talks Personalization During the Pandemic

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.

Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.

Topic: Mobile Engagement Author: Peggy Anne Salz

The time is right for AR: Inside Axel Springer’s immersive travel experience

Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.

Topic: Mobile Engagement Author: Peggy Anne Salz

Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
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Topic: Mobile Apps Author: Peggy Anne Salz

The New Playtime: The Secret To MPL’s Massive Mobile Success

Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.

Topic: Mobile Engagement Author: Peggy Anne Salz

MasterClass Builds Value for Subscribers to Create Lifelong Learners

When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.