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Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Peggy Anne Salz

3 Ways To Make Money From App Engagement

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true.

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …

Topic: Mobile Engagement Author: Peggy Anne Salz

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Why being honest in how you communicate is the best way to win—and keep—your audience

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Expanding Your App Footprint And Revenues Across Asia

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Super-charge Your App Marketing With App Masters’ Pick Of ASO Tools, Trends And Growth Hacks

Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization.  

App marketers serious about growing their app and audience (without increasing their budget or headcount) know the value of ASO tactics and techniques to move the needle on their app. At first, ASO

Topic: Mobile Engagement Author: Peggy Anne Salz

Driving passion for eSports with ad creatives and campaigns that trigger action

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Topic: Mobile Engagement Author: Peggy Anne Salz

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash isn’t against all app advertising …

Topic: Mobile Engagement Author: Peggy Anne Salz

Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that is both effective …