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Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …

Topic: Mobile Engagement Author: Peggy Anne Salz

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2019/01/MP-Margarita.mp3" title="What We Can Learn From Social Casino Games To Keep App Audiences Engaged" artist="Margarita Vasilevskaya, Head of User Acquisition, Doubledown" image="http://mobilegroove.s3.amazonaws.com/2019/01/Margarita-Vasilevskaya.png" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Gummicube-1.mp3" title="Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019" artist="Dave Bell, Co-Founder, and CEO, Gummicube" image="http://mobilegroove.s3.amazonaws.com/2018/12/Dave-Bell.png" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Expanding Your App Footprint And Revenues Across Asia

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Garfinkle.mp3" title="Expanding Your App Footprint And Revenues Across Asia" artist="Robert Garfinkle, Senior User Acquisition Manager at Nexon M" image="http://mobilegroove.s3.amazonaws.com/2018/12/Robert-Garfinkle_Sr.-User-Acquisition-Manager_Nexon-M.jpeg" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Super-charge Your App Marketing With App Masters’ Pick Of ASO Tools, Trends And Growth Hacks

Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization.  

App marketers serious about growing their app and audience (without increasing their budget or headcount) know the value of ASO tactics and techniques to move the needle on their app. At first, ASO

Topic: Mobile Engagement Author: Peggy Anne Salz

Driving passion for eSports with ad creatives and campaigns that trigger action

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/11/MP-Sampson.mp3" title="Driving passion for eSports with ad creatives and campaigns that trigger action" artist="Justin Sampson" image="http://mobilegroove.s3.amazonaws.com/2018/11/Justin-Sampson.jpeg" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash isn’t against all app advertising …

Topic: Mobile Engagement Author: Peggy Anne Salz

Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that is both effective …

Topic: Mobile Engagement Author: Peggy Anne Salz

Harnessing data and daring to make the right connections for your mobile app

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both digital and apps—but it’s also

Topic: Mobile Engagement Author: Peggy Anne Salz

Powering Your Data Growth Stack To Boost Audience Engagement

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can either pay higher prices to acquire app users or they can invest more effort in retaining high-value customers. It’s a massive shift to the latter as more app marketers harness data-informed approaches that emphasize “quality over quantity.” Paying higher CPIs is