Category: Mobile Engagement

Harnessing mobile to improve customer relationship management

Topic: Mobile Engagement Author: Peggy Anne Salz

Driving passion for eSports with ad creatives and campaigns that trigger action

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Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC News uses push nofications to deliver news that is personal and pervasive

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications don’t simply trigger …

Topic: Mobile Engagement Author: Peggy Anne Salz

How To Power B2B Marketing With Effective And Engaging Video Storytelling

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Topic: Mobile Engagement Author: Peggy Anne Salz

Tilting Point: How To Prepare Now For The Future Of Tech-Driven User Acquisition

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Topic: Mobile Engagement Author: Peggy Anne Salz

Fanbytes Powers Influencer Marketing On Snapchat With New Ad Format And Fresh Approach

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Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Have A Millennial Mobile Moment

The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. But the next wave of personal finance apps is going one giant step better by not going it alone. Driven by the realization that there is real strength in numbers, smart fintech companies are pairing, partnering and joining forces to deliver apps that offer life solutions (not point solutions) aligned with users’ lifestyles, life stages and context at the magical “mobile moment” when they reach to their fiercely personal devices for seriously helpful assistance.

Topic: Mobile Engagement Author: Peggy Anne Salz

Learning To Please The Love ‘Em And Leave ‘Em Millennial Crowd

Millennials – the ‘distracted demographic’ between the ages of 18 and 34 were weaned on the Internet and spoiled by content choice. They have grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.

Topic: Mobile Engagement Author: Peggy Anne Salz

How Much Are Users Really Willing To Pay For Subscription Mobile Apps?

New data suggests companies may be leaving money on the table with pricing strategies that either undersell the value of the app they offer or underestimate how much money users are willing to pay - or both.
This is the surprise finding in the 2017 Subscription Mobile Apps report. In addition to breaking down engagement metrics by platform, user demographics and app category, the report also breaks new ground, highlighting the “ideal price range” that is highly likely to turn a user into a loyal subscriber.

Topic: Mobile Engagement Author: Peggy Anne Salz

Listening To The Audio Opportunity At The Washington Post

Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum. I catch up with David Merrell, Manager of Product Development at The Washington Post, to discuss how the company is harnessing audio content, exploring voice interfaces, and preparing for the opportunities and challenges of storytelling on new platforms.

Topic: Mobile Engagement Author: Peggy Anne Salz

How To Use Push For Mobile Engagement—Without Being Pushy

Consumer dependency on mobile apps for information and entertainment has shot into the stratosphere. Clearly, apps have become the new addiction. Consumers spend more time “in-app” than ever before. To address this opportunity, smart media companies and app marketers are evolving comprehensive strategies to connect with consumers in ways that enhance, not interrupt, the user experience.