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Mobile Operators Must Accelerate Contactless Payments To Stay Relevant

Topic: Mobile Commerce | Author: Matt Anderson | Date: March 28, 2011

contacless paymentApple, Google and Nokia and Blackberry are bent on embedding contactless payment technology (NFC) into their devices, thus making it possible for consumers to buy goods and services in physical shops and locations.

Each OEM is at a different stage on their experimentation with this technology. Nokia already offers several devices that support NFC; Apple is going ahead with its own NFC initiative; Google claims it will support mobile payments (via NFC) in the near future; and Blackberry has said it will support NFC in devices going forward.

Capitalizing On Operator Billing Opportunities In Developed & Developing Markets

Topic: Mobile Commerce | Author: Matt Anderson | Date: March 6, 2011

mobile payment opportunitiesEditor's note: We continue today with part 2 of this series looking at the opportunities in mobile payments -- and where mobile operators need to focus their efforts if they want to stay in the game.

Where is the real opportunity in mobile payments?

Developed markets are tough ones to crack, since consumers already buy a significant amount of goods and services (real stuff in real stores and digital content in the iTunes store) with their credit cards.

Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media

Topic: Mobile Commerce | Author: Jeff Hasen | Date: March 4, 2011

barcode scanningThe fit between mobile and retail is obvious. It is on the road to becoming mainstream - and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Google reports that 78 percent of smartphone owners use their device while shopping to compare prices, check out product reviews and make sure items they want are in stock. But what about the rest -- the people who want to shop this way but are limited by the make and model of their feature phone? Does it makes sense to exclude these shoppers from the action?

Macy's doesn't think so.

Build Trust, Ask Permission & Have Some Fun; M&S Talks Mobile Marketing Strategy

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: March 2, 2011

sienne veitWe are entering into a new and critical phase of development in the mobile marketing industry. The discussion no longer centers on whether mobile fits in then marketing mix. Today we are debating where mobile fits best in the customer journey and whether marketers should craft mobile campaigns that focus on customer acquisition or retention.

According to M&S (Marks & Spencer), a leading U.K. retailer, the answer is all of the above.

Specifically, mobile has earned a place in every part of the sales cycle. From text alerts to customers on products and offers they are likely to appreciate (delivered only after customers have opted-in to receive them) to website functionality that allows them to buy what they want where they want, M&S has put mobile at the center of all they do.

Mobile Operators: Cut Out Mobile Payments Middlemen

Topic: Mobile Commerce | Author: Matt Anderson | Date: March 1, 2011

cutting out middlemenIn this first part of a two-part series I take a hard look at the hard reality of how mobile operators must do business in the AA era (After Apple).

Granted the App Store created an exciting (and single) marketplace for developers to create, test and sell apps to consumers. But the model also totally disintermediated operators from app revenues.

Since then mobile operators have sought to reassert themselves in the value chain by offering their own app stores, a me-too strategy borrowed from Apple that has so far failed to pay dividends for a variety of reasons.

New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices

Topic: Mobile Commerce, Research | Author: Tom Nawara | Date: February 10, 2011

acquity group logoEditor's note: After a record year for mobile marketing spend and success (and a holiday shopping season that saw a spike in mobile commerce), analyst firms report mobile has finally arrived as a legitimate marketing medium. Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. What is the current state of mobile commerce readiness among major brands? A recent audit and the results of a follow-up study by Acquity Group reveal the leaders and the laggards in mobile commerce -- and offers advice to brands that want to close this gap.

The growth of mobile online shopping in the U.S. has been nothing short of phenomenal. This increase has been fueled by a significant shift in consumer behavior and a massive migration of users to smartphones. According to the latest figures from comScore, a digital measurement company, smartphone penetration has reached 23 percent, up from 13 percent in 2008.

New Mobile Shopping White Paper Reveals Positive Outlook For Operator Billing

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: January 27, 2011

mobile shoppingMobile commerce and shopping are fast becoming an integral part of our daily routine, a development that paves the way for online commerce giants and credit card companies to capture the lion's share of this exciting and lucrative market. Or so we think...

The explosion in mobile purchases also plays squarely in favor of mobile operator billing. In fact, operator billing may be the "missing link that allows a significant increase in commerce involving physical goods and services."

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