The Pulse Video Show Debuts Today; Gary Schwartz Talks Mobile 2012 Megatrends

Topic: Media, Mobile Commerce | Author: Peggy Anne Salz | Date: January 12, 2012

the Pulse untethertvToday (!) marks the launch of The Pulse, a new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove. We welcome our guest Gary Schwartz, CEO of Impact Mobile, Inc., North America Chair of the Mobile Entertainment Forum (MEF) and author of THE IMPULSE ECONOMY, a book that examines the evolution and future opportunities around mobile commerce and transactions.

Gary's no-holds-barred analysis of mobile's impact on bricks-and-mortar retail suggests America's shopping malls are in for tough times in 2012 as users move from price comparison apps to making real-life purchases using cloud checkout services. We also discuss how Kindle Fire is blazing through the U.S. (and soon Europe), building on the analysis I just posted this week on MobileGroove. What is the likely impact on mobile marketing and how are users in key countries already embracing this new type of connected device? Tune in and find out! (You can follow Gary and all the tweets related to his new book at @impulseeconomy).

Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning

Topic: Mobile Commerce, Mobile Marketing | Author: Jeff Hasen | Date: December 16, 2011

2012 mobile marketing predictionsSome of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket.

All speakers agreed that mobile plays a more central role in marketing, impacting people and influencing their actions throughout the purchase funnel (from awareness to conversion and commerce). However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012?

Why Starbucks’ Mobile Strategy Sets The Bar(rista)

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: December 15, 2011
starbucks on iPhone

starbucks on iPhoneStarbucks has quietly and cleverly executed a mobile strategy that has allowed it to become the largest mobile payment program in the U.S. (with plans to launch in the U.K. in January 2012). But enabling payments is just part of the picture. Lisa Ciangiulli recounts her own journey across Starbucks' customer touch points to reveal the real secret of the company's success: a respect for us (the customer) and a deep understanding of what we need on the move.

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My personal and professional lifestyles — mobile, multi-tasking mom and member of the Mobile Marketing Association Board, North

New Global Mobile Payments Survey Results Show Where Mobile Operators Place Their Bets

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: September 5, 2011

mobile operator advantageOn the heels of last month's survey of mobile telecoms execs across the Asia Pacific region (and a tremendously successful #doxchat Tweetchat that had a global reach of 92,000+), Amdocs is gearing up to release a new report looking at mobile operator attitudes and activities around mobile payments. Here is an exclusive preview of the key findings.

Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce

Topic: Media, Mobile Commerce | Author: Peggy Anne Salz | Date: August 30, 2011

mixi logoIn the countdown to Apps World Asia (September 1-2, Singapore) we speak with Tak Miyata, senior vice president of global business at Mixi, the fast-growing and number one social network in Japan about Mixi's strategy to expand its communications platform, enable third-party developers to make mobile apps for its members and encourage commerce that bridges online (digital) and offline (physical).

Mixi started out in 2004 allowing its users to post photos, share comments and links, and interact on community pages and forums based on themes ranging from recipes to rock-n-roll.

COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List

Topic: Mobile Apps, Mobile Commerce, Mobile Marketing | Author: Peggy Anne Salz | Date: July 13, 2011

Carnival MobilistsThe monthly Carnival of the Mobilists (COM) sets up camp at MobileGroove with an entertaining and eclectic mix of themes and topics that speak volumes about recent developments in mobile. From a curated list of Mobile Web influencers to an examination of the pros and cons of mobile apps, it's all there - so let's dive in!

Tomi Ahonen is in rare form this month with a deliciously disruptive post dripping with sarcasm. It would be a great laugh if it was only fiction. But this quiz, which tests our ability to run Nokia into the ground (as it appears Microsoft and Stephen Elop are doing as we speak), is based on keen observations from a long-time Nokia watcher (and former employee).

Why Groupon’s Daily Deal Scheme Would Work Better For Mobile Operators

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: June 23, 2011

daily deal spamMobile and social is a powerful combination. Add discount offers to the mix and the result is social shopping where interactivity with retailers, brands (and members of our social networks) is the rule. But does a lack of relevancy limit the chances for Groupon, LivingSocial and other daily deals in mobile? Lisa Ciangiulli looks at how companies like Groupon (and more importantly, mobile operators) could leverage permission marketing to deliver us mobile offers we really can't refuse.

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The tidal wave of interest and activity around the deal-of-the-day model popularized by voucher vendors like Groupon and LivingSocial would indicate a business model built around delivering people good bargains is a great idea.

European Retail Goes Mobile; How Do Europe’s Top 300 Brands Stack Up?

Topic: Mobile Apps, Mobile Commerce, Mobile Marketing | Author: Peggy Anne Salz | Date: June 16, 2011

mobile retail readinessWhat is the state of mobile retail readiness in Europe? How are Europe's biggest retail brands extending their brand experience through mobile? What approaches are retailers taking to engage influence consumers throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty)?

Get the inside track by joining MobileGroove and Acquity Group executives this Wednesday (June 22) for Global Insight: European Retail Goes Mobile. The 30-minute online webinar (12-12:30 CST or click here to see the time in your region) will deep dive into the trends and mobile intelligence gleaned from Acquity's first-ever European Mobile Audit of the top 300 European retail brands.

Premier Inn: Attracting Premium Customers With Cross-Platform Approach

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: May 9, 2011

premier inn logoWould you block people who drive an SUV from parking and entering your store? Probably not? So why focus your mobile app strategy on serving users of a single device (such as the iPhone, for example)? iPhone apps may be popular. But limiting your mobile strategy to one platform effectively discriminates against customers on the basis of their technology preference. Not a smart move. We look at Premier Inn, a hospitality brand in the U.K. that wracked up record downloads (and bookings) by offering a cross-platform app that works on all leading devices.

In 2010 Premier Inn noticed that a large percentage of their bookings were being made last-minute by business professionals and people on-the-move. However, the vast majority of these premium customers were not using their desktop PC to find and book rooms, they were using their mobile devices. Or at least they were trying to.

Mobile Retail Opportunity Explodes: Oracle & ATG

Topic: Mobile Commerce, Mobile Marketing, Research | Author: Billy Burnett | Date: April 18, 2011

mobile shopping48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store.

Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic.

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