Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: June 30, 2014
aisle411

At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Mobile Payments: Separating The Hype From The Reality

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: December 6, 2012
cutting through the mobile payments hype

cutting through the mobile payments hypeYou say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, …

Retailers: Use Mobile To Get 360-Degree View Of Customers

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: October 16, 2012
mobile showrooming

mobile showroomingRecently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able …

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: August 14, 2012

Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the …

Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement

Topic: Mobile Commerce | Author: Diarmuid Mallon | Date: July 3, 2012
global mobile commerce

global mobile commerceBuying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on

Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!

Topic: Mobile Commerce, Mobile Research | Author: Joy Liuzzo | Date: June 7, 2012
Mobile Showrooming

Mobile ShowroomingMobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers …

Mission Critical: Why Mobile Commerce Services Must Protect Our Assets

Topic: Mobile Commerce | Author: Joy Liuzzo | Date: May 9, 2012
Mobile security what is at sake for operators

trust in mobile commerceThe widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and …

An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition

Topic: Mobile Commerce, Mobile Loyalty, Mobile Marketing | Author: John Stevens | Date: February 16, 2012

mobile customer retentionThe holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy.

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Shopping will never be the same. A number of reports show that people rely on mobile every step of the consumer journey. Equally mobile search continues to play a huge part in our lives. A recent Performics survey of 502 U.S, residents who use mobile phones to search the web at least once a week revealed that a whopping 75 percent of consumers report mobile search makes their lives easier. Specifically, 63 percent said access to mobile search has changed the way they gather information, and 32 percent said they use search more on their mobile devices than they do on their personal computers.

M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results

Topic: Media, Mobile Commerce | Author: Peggy Anne Salz | Date: February 6, 2012

m-pulse video showWill 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal? In the midst of all the massive growth and disruption will we see mega-acquisitions, or are all the companies that could achieve $10 billion+ price tags in the first place taken?

This week's m-pulse catches up with Chetan Sharma, independent consultant and well-known industry authority, to discuss mobile mega-trends and deep-dive into the results of the 2012 Mobile Industry Predictions Survey. Each year Chetan asks us —the mobile industry — to weigh in on the most newsworthy events and companies, as well as vote for the breakthrough categories, developments and technologies sure to define 2012.

Rob and I also discuss our pick of hot mobile news and data points. I rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and our willingness (even requirement) to interact with luxury brands via our mobile phones and tablets.

RFID & Mobile Retail: Moving From Efficiency To Engagement

Topic: Mobile Commerce | Author: Gary Schwartz | Date: January 26, 2012

rfid tag retail applicationNational Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0.

Indeed, the reality of a connected shopping experience with smartphones at the center may not be far off. However, this show was proof to me that we have to get past our focus on technology (and B2B) and walk in the shoes of our customers (understanding that it's B2C that is really at the core). And, since it is about the shopper experience, it's clear that winning Retail 2.0 strategies will be the ones that bring CIOs and CMOs to the table.

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