Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: June 30, 2014
aisle411

At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Mobile Payments: Separating The Hype From The Reality

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: December 6, 2012
cutting through the mobile payments hype

cutting through the mobile payments hypeYou say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, …

Retailers: Use Mobile To Get 360-Degree View Of Customers

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: October 16, 2012
mobile showrooming

mobile showroomingRecently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able …

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: August 14, 2012
coke uses mobile to sell pretzels

Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the …

Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement

Topic: Mobile Commerce | Author: Diarmuid Mallon | Date: July 3, 2012
global mobile commerce

global mobile commerceBuying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on

Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!

Topic: Mobile Commerce, Mobile Research | Author: Joy Liuzzo | Date: June 7, 2012
Mobile Showrooming

Mobile ShowroomingMobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers …

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