5 Steps To Shorten Your Mobile App Development Cycles
We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.
High Time To Retool Your Pitch
With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.
Mobile Banking Apps: Convenience Triggers Shift In User Behavior
The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.
Why Communication Can Make Or Break Your App Experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …
Mapping The Hidden Cost Of Mobile Apps
The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated — hence engaging — experience. Mobile apps, which demand bandwidth, eat battery life and devour data plans, are also generating costs that …
Apponomics: The Insider’s Guide to a Billion Dollar App Business (InMobi, February 2014)
From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.
NEW: Mobile App Loyalty & CRM Report
Just in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate with Gigaom Research, which I am extending to the MobileGroove community in Europe.
With a fast-growing and appealing customer base now utilizing mobile devices — and specifically mobile apps …
Eurapp Project: Sizing And Stimulating Europe’s App Economy
The explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. It’s easy to imagine that demand for …
Can London Steal The Lead From Silicon Valley: AppShed & Tony Fish
In the run up to this year’s ForumOxford — the truly interactive un-conference all about mobile startups and apps — the discussion centers on not whether London can compete with Silicon Valley, but rather how London can (and will) cultivate a new breed of startups that change the game.
It’s a key question that my panel (Russell Buckley, Tony Fish …
Last Call Mobile App Makers & Startups Network: Forum Oxford
Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s Forum Oxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on providing attendees the tools and insights they need to take their ventures to …