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NEW: Mobile App Loyalty & CRM Report

Topic: Mobile Apps, Mobile Enterprise | Author: Peggy Anne Salz | Date: December 3, 2013

Gigaom report and special offerJust in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate with Gigaom Research, which I am extending to the MobileGroove community in Europe.

With a fast-growing and appealing customer base now utilizing mobile devices  — and specifically mobile apps …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

Eurapp Project: Sizing And Stimulating Europe’s App Economy

Topic: Mobile Apps, Research | Author: Peggy Anne Salz | Date: July 4, 2013

Eurapp workshopThe explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. It’s easy to imagine that demand for …

NEW App Guide Brings Together Experts To Help You Make, Market & Monetize Mobile Apps

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: May 17, 2013

The Everything Guide to Mobile Apps ebookWith mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide …

Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: February 19, 2013

mobile app engagementText messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage

Can London Steal The Lead From Silicon Valley: AppShed & Tony Fish

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: November 21, 2012

london next silicon valleyIn the run up to this year’s ForumOxford — the truly interactive un-conference all about mobile startups and apps — the discussion centers on not whether London can compete with Silicon Valley, but rather how London can (and will) cultivate a new breed of startups that change the game.

It’s a key question that my panel (Russell Buckley, Tony Fish …

Last Call Mobile App Makers & Startups Network: Forum Oxford

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: November 20, 2012

forum oxfordWhether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s Forum Oxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on providing attendees the tools and insights they need to take their ventures to …

The Everything Guide To Mobile Apps For Developers, Businesses & Brands

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: November 14, 2012

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you …

NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: October 10, 2012

Achieving app impact Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to …

Mobile App Developers: Know Your Boomers

Topic: Mobile Apps, Mobile Research | Author: Suzie Mitchell | Date: July 19, 2012

baby boomers mobile appsWhy are so many mobile developers so blind to the Boomer opportunity? Is it because they believe that Boomers — people born from 1946-1964 — are so far behind the times that they cannot possibly appreciate ‘shiny shiny’ apps let alone invest in the smartphones to deliver the experience? Suzie Mitchell ‘knows’ Boomers and shows why mobile developers need to …

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