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App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

Topic: Mobile Apps | Author: Thomas Kriebernegg | Date: April 4, 2017
entertainment and lifestyle apps

All apps are not created equal – so don’t make the mistake of applying a one-size-fits-all app marketing strategy to address your target your audience or achieve your marketing KPIs. An app marketing strategy that works for a gaming app will never work for business or productivity app – and the other way around. I take a look at the two most crowded and competitive app categories - Entertainment and Lifestyle apps – to show you the big differences and how you must factor them into your overall app marketing approach.

Use Your Soft Launch To Produce A Hit App

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: March 24, 2016

Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.

Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps, Mobile Enterprise | Author: David Lavenda | harmon.ie | Date: June 2, 2015

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

5 Steps To Shorten Your Mobile App Development Cycles

Topic: Mobile Apps | Author: Nolan Wright | Appcelerator | Date: May 28, 2015

We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.

High Time To Retool Your Pitch

Topic: Mobile Apps | Author: Dan Cohen and Isaac Applbaum | Date: January 7, 2015

With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.

Mobile Banking Apps: Convenience Triggers Shift In User Behavior

Topic: Mobile Apps | Author: Mobile Groove | Date: July 15, 2014

The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.

Why Communication Can Make Or Break Your App Experience

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014

App communication experienceAs we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …

Mapping The Hidden Cost Of Mobile Apps

Topic: Mobile Apps, Mobile Research | Author: Peggy Anne Salz | Date: May 9, 2014

alcatel-lucent mobile app rankings reportThe App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated ­— hence engaging — experience. Mobile apps, which demand bandwidth, eat battery life and devour data plans, are also generating costs that …

How To Win In Japan With Your Mobile App

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: April 14, 2014

Japan mobile gaming app ApponomicsJapanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world. To help you crack the Japanese market, and succeed, here’s a simple checklist.

But first allow me to update you on progress and exciting …

Mobile App Success: How Much Can It Really Cost?

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: February 18, 2014

apponomics app bookCountdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction with InMobi, the world’s largest independent mobile advertising company —provides best practices and tips from the industry experts to help you …

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