Category: Mobile Apps

Software applications designed to run on our mobile devices and tablet computers

Topic: Mobile Apps Author: Laura Coyle

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Topic: Mobile Apps Author: Peggy Anne Salz

The New Playtime: The Secret To MPL’s Massive Mobile Success

Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.

Topic: Mobile Apps Author: Peggy Anne Salz

How COVID-19 Impacts Consumer Mobile App Use, Time Spent And Pastime Preferences

It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach.
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Topic: Mobile Apps Author: Peggy Anne Salz

Geolocation: Then and Now

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.

Topic: Mobile Apps Author: Peggy Anne Salz

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.

Topic: Mobile Apps Author: Peggy Anne Salz

Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release?
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Topic: Mobile Apps Author: Peggy Anne Salz

LAMA Pioneers Interviews-As-A-Service To Make Us The Next Mass Media

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget).
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Is Coming To Mobile And Apps–Are You Ready?

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile. 

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s worse, the emergence of “crime-as-a-service” is making …

Topic: Mobile Apps Author: Peggy Anne Salz

Are you falling victim to app install fraud?

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results.
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