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Category: Mobile Apps

Software applications designed to run on our mobile devices and tablet computers

Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow to introduce apps …

Topic: Mobile Apps Author: Peggy Anne Salz

Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with IronSource, the category …

Topic: Mobile Apps Author: Peggy Anne Salz

4Qs with Steve P. Young from Appmasters

The hard truth about ASO, app advertising and why you need to pay more attention to Alexa

 Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers need to do more at all stages of the funnel, and smart developers are also …

Topic: Mobile Apps Author: Peggy Anne Salz

The Year Of Going Global With Your App

Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.

Topic: Mobile Apps Author: Peggy Anne Salz

Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement

In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.

Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Have A Millennial Mobile Moment

The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. But the next wave of personal finance apps is going one giant step better by not going it alone. Driven by the realization that there is real strength in numbers, smart fintech companies are pairing, partnering and joining forces to deliver apps that offer life solutions (not point solutions) aligned with users’ lifestyles, life stages and context at the magical “mobile moment” when they reach to their fiercely personal devices for seriously helpful assistance.

Topic: Mobile Apps Author: Peggy Anne Salz

Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer

People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result, consumers are primed for deeper engagement “in-app” at precisely the same time that more marketers are looking beyond the app install to drive conversions deeper in the funnel. It’s a dynamic that pushes down the cost to acquire users who will convert and boosts the chances of many app categories – especially booking apps - to win big.

Topic: Mobile Apps Author: Peggy Anne Salz

Why AccuWeather Takes Internet Of Things Personally

Given its effect on pretty much everything people do, weather sits at the sweet spot between content and commerce. However, it’s also information that companies can harness to do much more than trigger a purchase. I catch up with Steven Smith, AccuWeather President of Digital Media, to discuss how the company, established in 1962, is pursuing a strategy that spans multiple channels and touch points–ranging from apps and bots, to watches and wearables, to connected cars and devices in the home--to power content and services with a personal touch.

Topic: Mobile Apps Author: Peggy Anne Salz

Focus Beyond Google And Apple To Reach New Audiences With Your Mobile App

Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies. From Amazon Appstore (one of the biggest Android app stores in both reach and rate of growth) to the Opera Mobile Store (the app store owned and operated by Opera Software ASA that reports a user base of more than 100 million monthly users across 230 countries) opportunity is calling.

Topic: Mobile Apps Author: Peggy Anne Salz

How To Build An App Subscription Model That Works

A year after Apple announced the arrival of the subscription app model as part of a wider sweep of changes it made to its App Store policies, the size and scope of this new app category is exceeding analyst expectations. It is also paving the way for content companies to grow audience numbers and engagement. It’s good news that subscription apps are gaining traction. But not all media companies that can offer their app as a subscription model should do so. If you’re asking users to open their wallets, you need to offer value for money.