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Category: Mobile Apps

Software applications designed to run on our mobile devices and tablet computers

Topic: Mobile Apps Author: Peggy Anne Salz

De-Bunking Popular Myths Around Mobile Ad Fraud With Adjust

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take.  Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action.
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Topic: Mobile Apps Author: Peggy Anne Salz

Your App Reviews Are Pure Gold—So Start Mining Them For Insights

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews.
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Topic: Mobile Apps Author: Peggy Anne Salz

WeatherBug: Jump Head First Into In-App Header Bidding

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at WeatherBug, where he manages direct sales, programmatic partnerships, business development, growth, and more.
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Topic: Mobile Apps Author: Peggy Anne Salz

The scary truth about SDK spoofing and how to watch your back against ad fraud

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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Topic: Mobile Apps Author: Peggy Anne Salz

How the new Economist app helps its audience feel less guilty and read more

As the saying goes, sometimes less is more. In the case of The Economist, the breadth of articles and analysis, which have been its hallmark since it was founded in 1843, was starting to fall out of step with today’s time-crunched readers. To realign with readers who need to digest a lot of information while on the go, The Economist …

Topic: Mobile Apps Author: Peggy Anne Salz

The Data-Driven Strategy Behind One Game Studio’s Next App

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: it’s a fiercely competitive and crowded space where companies have to make data-informed decisions at every stage of the app life-cycle. Whether you’re integrating game mechanics to make sure your game is a crowd-pleaser, mapping out mobile ad creatives to …

Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow to introduce apps …

Topic: Mobile Apps Author: Peggy Anne Salz

Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with IronSource, the category …

Topic: Mobile Apps Author: Peggy Anne Salz

4Qs with Steve P. Young from Appmasters

The hard truth about ASO, app advertising and why you need to pay more attention to Alexa

  Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers need to do more at all stages of the funnel, and smart developers are also …

Topic: Mobile Apps Author: Peggy Anne Salz

How to master app store optimization by thinking locally and globally

Think of it like products in a supermarket. Content companies with mobile apps are locked in a fight for two incredibly scarce resources: consumer attention and shelf space. Unfortunately, on the digital shelves of the app store, discovery is the bottleneck. Consumers can’t download apps they don’t know exist in the first place. (And how can they in a market …