Use Your Soft Launch To Produce A Hit App

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: March 24, 2016
soft launch for hit app

Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.

Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps, Mobile Enterprise | Author: David Lavenda | harmon.ie | Date: June 2, 2015
enterprise app-ocalypse

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

5 Steps To Shorten Your Mobile App Development Cycles

Topic: Mobile Apps | Author: Nolan Wright | Appcelerator | Date: May 28, 2015
mobile app life cycle

We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.

High Time To Retool Your Pitch

Topic: Mobile Apps | Author: Dan Cohen and Isaac Applbaum | Date: January 7, 2015
retool your tech pitch in 2015

With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.

Mobile Banking Apps: Convenience Triggers Shift In User Behavior

Topic: Mobile Apps | Author: Mobile Groove | Date: July 15, 2014
mobile banking app behavior

The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.

Why Communication Can Make Or Break Your App Experience

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014

App communication experienceAs we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …

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