Rory Sutherland: Best Use Of Mobile Is Customer Service & Feedback
Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, challenges the view that mobile is somehow in its infancy and has yet to grow up and compete with the Big Boys (such as online, TV and print) that continue to account for the lion share of advertising spend.
As Rory sees it: the …
Mixi SVP Tak Miyata Talks Mobile Apps & Mobile-Enabled Commerce
In the countdown to Apps World Asia (September 1-2, Singapore) we speak with Tak Miyata, senior vice president of global business at Mixi, the fast-growing and number one social network in Japan about Mixi's strategy to expand its communications platform, enable third-party developers to make mobile apps for its members and encourage commerce that bridges online (digital) and offline (physical).
Mixi started out in 2004 allowing its users to post photos, share comments and links, and interact on community pages and forums based on themes ranging from recipes to rock-n-roll.
Ogilvy’s Rory Sutherland: Mobile Marketing Should Target Moments, Moods
How and why should brands and marketers take advantage of the unique characteristics of mobile to connect with us at the moments we need them most? Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, tells why marketers need to think beyond reaching a target audience.
As Rory sees it: The real power …
Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy
How should marketers approach social media marketing? What is the place of mobile in an effective advertising campaign? And why is mobile video shaping up to be the next big thing? These are just a few of the questions I explore in an exclusive podcast with Jeffrey Hayzlett, frequent speaker, Celebrity CMO, change agent and sometimes cowboy.
We also walk through the key themes of The Mirror Test: Is Your Business Really Breathing?, a must-read business book (authored by Jeff) that has been on USA Today, Wall Street Journal and Inc.’s best-seller lists.
Pitch Your Best (Practice); Space For Case Studies & Slots For Filming
To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. I am excited to include M&S, a U.K. retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. (My personal thanks here to Stephanie Renda at match2blue who has agreed to re-connect me with Lufthansa and provide her insights for my report.)
The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART
The Mobile Mavens are back for the first monthly podcast of 2011 with a look at how universities are harnessing mobile to connect with students. A raft of recent press and reports shows that universities are becoming more creative in how they use mobile - specifically text messaging -- to connect with Millennials on their mobile phones.
From alerts about course materials and exams to invitations to join mobile forums and continue class discussions, mobile is front of mind with an increasing number of institutions and educators.
BTW: A great way to keep up with this exciting progress is simply to follow #mlearncon (as I do) on Twitter. That's where the discussion that began around the awesome conference (of the same name) organized by eLearning Guild continues.
Hong Kong Mobile Operator CSL Reveals Real Impact Of Personalization On Mobile Data
People want what they want. As a result, they have come to expect – even demand – content and services in tune with their lifestyles and life stages. On mobile – the fiercely personal device we take with us everywhere – the requirement for relevancy is even greater, which is why personalization is poised to become a mobile megatrend. Put another way, personalized recommendations and schemes that effectively expose us to the content we are most likely to appreciate (content ranging from websites to marketing messages to mobile apps) are gaining traction.
One mobile operator that "gets" the strategic importance of personalization (if only to satisfy our own requirement for convenience and reduce the heavy-lifting when it comes to choosing our entertainment) is CSL, the leading mobile operator in Hong Kong with 2.6 million subscribers.
AOL Bets On Social Navigation & Open Source; Why People Will Power Location Apps
Social and mobile are combining to create some amazing experiences. From location-linked games to social shopping schemes, there is money - and competitive advantage - in harnessing location information to power our interactions with the people and communities around us. This trend also turns up the pressure on companies to focus on the quality of the data and develop new ways to get us involved in creating and curating our own local maps and information.
This is just one of the topics heading the agenda at Navigation Strategies USA,