How Much Mileage is REALLY Left In SMS?

Topic: Mobile Marketing | Author: Lisa Ciangiulli | Date: December 14, 2012

mileage in SMSWhat would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer with the Sema Group sent the first text to Richard Jarvis of Vodafone. After an estimated 40 trillion texts later, a world without texting would be less fun. The modern equivalent of morse code has expanded the opportunity to quickly and inexpensive share news, deals and sometime lifesaving information. After rapid growth, SMS is slowing down in some places. Countries in Asia and Europe are seeing drops in the number of texts, due to smartphone penetration in these countries. As new mobile apps arrive, sending message wirelessly rather over phone networks will expand. Overall SMS will continue to grow and it will be interesting to see what the next 20 years holds. Read more about the birth and growth of SMS texting on the Optism blog.

About Lisa

Lisa Ciangiulli OptismLisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. In this role, and throughout her career, Lisa has spearheaded efforts to encourage cooperation between players across the ecosystem with the ultimate goal of enabling closer communication with the consumer. In May 2010 she was named to the Mobile Marketing Association (MMA) North America Board of Directors. You can follow her on Twitter (@LisaCiangiulli).

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