Even with the 2018 World Cup tournament underway, it’s not too late for marketers to prepare to take advantage of the moment and ride the wave of excitement and interest of audiences for weeks to come. Around the world consumers won’t just be watching the games on TV; they’ll be interacting with content on their phones. Whether you’re an app publisher looking to optimize revenues or an advertiser hoping to reach and engage a global/local audience of fans, you need a game plan to maximize your results. Our host Peggy Anne Salz catches up with Headway Digital marketing experts Eloisa Rodriguez, Senior Director of Sales, Europe & Asia, and Alex Chandler, Mobile Agency Manager, to discuss apps and brands will be the real winners at the World Cup. They also talk about the strategies companies everywhere–and every size can follow to capitalize on this mega mobile-first event. Headway, a marketing powered by technology company that delivers the right message to the right audience at the right time, has collected World Cup market data and campaigns do’s and don’ts in this app marketing playbook.